All managers need to understand and deal with the major changes that are taking place in markets, technologies, competition, and risk – plus the over-arching influence of globalization. These changes are affecting organizations of all types and sizes.
Strategy and strategic planning are the activities that enable managers to create the successful organization of the future. To achieve this a strategic planning team must understand how to use all the resources available to the organisation in such a way as to (a) cope with continuous development of the business environment, (b) secure competitive performance through effective analysis and planning, (c) prioritise change, and (d) align and implement the activities that form the strategic plan. All this demonstrates why an understanding of business strategy is vital to all managers in every sector of business.
At the end of this training seminar you will learn to:
Leverage the value of strategy and strategic planning
Design a strategic planning process for your organization
Analyse options and make robust choices in setting goals and objectives
Take full advantage of the opportunities of globalization
Lead effective change on your part of your organization
Who Should Attend?
Specialists in marketing and business development
Experienced managers/leaders in finance and accounting
Specialists in production and operations management
Scientists in research and development
Logistics and distribution specialists
Strategic Thinking and External Analysis
Definitions of strategy and strategic planning?
Why are strategy and strategic planning important?
Understanding the main frameworks for strategic analysis
Private and public sector strategies – similarities and differences
External analysis – understanding and analyzing business attractiveness
Analysing customers and benchmarking your own strategic position
How attractive is the game that we have chosen to play?
Internal Analysis and Fusion into Strategic Choice
The interface and balance of external and internal analysis
Internal analysis: financial
Internal analysis: non-financial
The concept and practicalities of the “balanced scorecard”
Diagnosing and analyzing strategic problems and opportunities
Fusion of analysis into strategic choices – SWOT and the strategy matrix
How well are we playing the game that we have chosen to play?
Strategic Plans and the Relevance of Alliances and Joint Ventures
Review of the tools used so far
The content of a strategy: avoiding “paralysis by analysis”
Putting a strategic plan together – the 5-page framework
A real-life example of a business strategy/strategic plan
Strategies for alliances and joint ventures
Management of alliances and joint ventures
Examples of best practice in alliances and joint ventures
Global Strategy, Team Building and the Management of Internal Communication
The essence of globalization and global strategy
Globalisation – the strategic dimension
Globalisation – the organizational dimension
Globalisation – the human dimension
How to build and manage a strategic planning team
Communicating strategy through the organization
Gaining your team’s commitment and buy-in to the strategy
Strategic Implementation and Getting the Value out of Strategy
Alignment of strategy, culture, structure, and people
Effective execution – converting strategic analysis and planning into action
Aligning and linking strategy with operational objectives
Implementation – getting practical things done
Creating tomorrow’s organization out of today’s organization
Strategic planning at a personal level
Overview – the complete strategy process
Summary and conclusions – the corporate and individual value of strategic planning
NOT INTERESTED IN THIS COURSE?
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