A 5-day course for telecom operators and industry stakeholders examining how the telecom market is transforming, the threats and opportunities presented by this transformation, and new ideas and ways to generate revenue and growth.
• Describe the transforming ecosystem in which telecom operators compete • Explain the risks to operators caused by this transformation • Recognize how threats to the traditional business of telecom operators can also present opportunities for new business • Outline some of the different strategies available to telecom operators to develop new revenue streams and growth by leveraging market changes, evolving customer demands and emerging technologies and applications
Who Should Attend?
• Telecommunications managers and personnel responsible for strategy, marketing and innovation • Professionals looking for a better understanding of new opportunities in telecommunications and of new ways to generate revenue and growth.
• The changing telecom ecosystem
o Digitization of infrastructure o The move from two-sided to multi-sided markets
• The changing customer mindset
o Consumerization of technology
• Monetization of traffic
o Who captures customer revenues?
• Environmental changes
o Changing expectations from governments and regulators – net neutrality, national broadband plans, spectrum reallocation and auctions
Strength and weaknesses of operators, risks and challenges
• Internal threats
Challengers in the new ecosystem
• Over the Top (OTT) players- Google (Android, FTTH roll outs, …), Facebook (Home, Messenger. VoIP feature), NetFlix, etc. • Content Delivery Networks (CND) – Akamai, Limelight Networks, Level 3, etc. • Traditional cable operators • Equipment manufacturers – Avaya (Aura, Skopia), Cisco, etc. • Microsoft (Lync, Skype) • Mobile OS’s (iOS, Android, BlackBerry OS, Windows Mobile)and app stores • Terminal manufacturers (Apple, Samsung, etc.) • Others- Amazon, Dropbox, WhatsApp, etc.
Threats and opportunities presented by:
• Technology: VoIP, Wi-Fi (offloading), LTE, FTTx, M2M, cloud/xaaS, virtualization, M2M, Big Data • Services and applications: Unified communications (UC), collaboration, Mobile commerce, mobile money, IPTV, Mobile TV, quadruple play (bundling) • Others : BYOD, security • Governmental/regulatory intervention • New players
Defensive and growth strategies – examples and case studies
• Collaboration/cooperation strategies: partner for new capabilities • Consolidation strategies: acquire/merge for new capabilities, backward/forward integration • Realignment strategies: Shed some businesses • Functional strategies: Differentiation through customer experience and operational excellence
• How to combat main new threats? • How to capture key new opportunities? • Strategic action plan
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