* All fees are exclusive of vat
** PREMIUM - Customize your learning experience
Marketing plans are comprehensive documents that summarize marketplace knowledge and the strategies and steps to be taken in achieving the objectives set by marketing managers for a particular period.
• Apply a logical step-by-step process to produce a sound marketing plan.
• Devise a marketing plan that builds on marketing audit findings.
• Use marketing audit findings to identify effective strategies and tactics.
• Develop the components of the strategic marketing plan.
• Identify and implement the different marketing warfare strategies (offensive, defensive and flanking).
• Marketing professionals
• Senior managers
• Anyone who is involved in evaluating marketing plans submitted to them by specialists.
• The Benefits of Planning
• The Marketing Plan Format
• The Marketing Planning Process
• Setting S.M.A.R.T Objectives and Goals
• Linking the Marketing Strategy to the Vision, Mission, and Objectives of the Company
• Understanding the Framework for Competitive Analysis
• Competitive and Customer Analysis
• Environmental Analysis
• SWOT and TOWS Analysis
• Portfolio Analysis and Design (The Boston Consulting Group Matrix)
• Basis for Segmentation
• Benefits of Segmentation
• The Market Segmentation Process
• Effective Positioning
• Creating a Powerful Value Proposition
• Considering Different Strategic Alternatives (TOWS Analysis)
• Analyzing Different Marketing Strategies
• The Growth Strategy Matrix
• Factors Shaping the Choice of Strategy
• Blue Ocean versus Red Ocean Strategies
Averest Training Certificate of Completion or delegates who attend and complete the training course
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This Course can be customized delivered to a group at your facility saving time and money.