* All fees are exclusive of vat
** PREMIUM - Customize your learning experience
Course Description
Marketing plans are comprehensive documents that summarize marketplace knowledge and the strategies and steps to be taken in achieving the objectives set by marketing managers for a particular period.
What Do Participants Learn?
• Apply a logical step-by-step process to produce a sound marketing plan.
• Devise a marketing plan that builds on marketing audit findings.
• Use marketing audit findings to identify effective strategies and tactics.
• Develop the components of the strategic marketing plan.
• Identify and implement the different marketing warfare strategies (offensive, defensive and flanking).
Who Should Attend?
• Marketing professionals
• Senior managers
• Anyone who is involved in evaluating marketing plans submitted to them by specialists.
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
Section One: The Marketing Concept
• Scope and Functions• A New Approach to Marketing
• Competitive Pressures Changing the World
• The Smart Bomb Strategic Approach
Section Two: The Marketing Planning Process
• The Benefits of Planning
• The Marketing Plan Format
• The Marketing Planning Process
• Setting S.M.A.R.T Objectives and Goals
• Linking the Marketing Strategy to the Vision, Mission, and Objectives of the Company
Section Three: The Business Situation Analysis
• Understanding the Framework for Competitive Analysis
• Competitive and Customer Analysis
• Environmental Analysis
• SWOT and TOWS Analysis
• Portfolio Analysis and Design (The Boston Consulting Group Matrix)
Section Four: Planning Segmentation, Targeting, and Positioning
• Basis for Segmentation
• Benefits of Segmentation
• The Market Segmentation Process
• Effective Positioning
• Creating a Powerful Value Proposition
Section Five: Strategy Development
• Considering Different Strategic Alternatives (TOWS Analysis)
• Analyzing Different Marketing Strategies
• The Growth Strategy Matrix
• Factors Shaping the Choice of Strategy
• Blue Ocean versus Red Ocean Strategies
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IT Data Storage Networks
Electronic Document and Record Management
Effective Business Decisions Using Data Analysis
IT Project Management
Airside Safety
Managing Weather Impacts: Aviation Safety & Flight Performance
Air Transport Engineering
Airport Terminal Management
Airport Ramp Management
Air Transportation Management
Management of Civil Aviation Quality and Service
GPON FTTx Training
Sponsorship Management
Business Process Improvement
Inventory Analysis and Stock Control Techniques
Warehouse Operations and Management
First Steps Towards Entrepreneurship
E-Procurement Course
Effective Events Management
Service Level Agreements
Empowerment in the Professional World
Corporate Social Responsibility
Leadership Training Course
Assertiveness and Confidence Building
Inspiring Leadership Through Emotional Intelligence
Problem Solving and Decision Making
Effective Time Management
Corporate Leadership and Management Skills
Intelligence in Communication and Negotiation
Leadership and Communication
Building and Managing Strategic Relationships and Partnership
Developing High-Performing Teams
Conflict Management
Effective Delegation Skills for All Levels
Creating a Path towards Employee Engagement
Personal Leadership Development
Strategic Thinking & Business Planning
Professional Planning Specialist Skills
Leading & Change Management
Effective Development of Business Strategy
Leadership - Masterclass
Management - Masterclass
Stakeholder Management
Strategic Planning
Management & Leadership Development
Time Management & Stress Reduction
Creative Strategic Planning & Leadership
Leadership Development: Self-awareness, Skills & Strategies
Facilities Management
Technical Writing Guideline & Specification
Fundamental Negotiation Skills
Administration and Office Management
Logistics & Supply Chain Management
Fundamental Etiquette for Managers
Decision Making & Emergency Management
Corporate Leadership and People Management
Dynamic Leadership Skills
Leadership & Professional Development
Change Management and Operational Excellence
The Leadership Challenge
SS7 in Mobile Networks
SIP Advanced
5G Slicing
TCP / IP
SS7 Signalling in Mobile Networks
GSM UMTS LTE System Overview
VoLTE Overview
SIP Fundamentals
IMS VoLTE Training
5G System Overview
LNG Value Chain
LNG (Liquidify Natural Gas)
GSM Network Technology (10 Days)
Land Acquisition, Resettlement and Social Sustainability
Fiber Optics Technique
CRM in Telecommunications
Telecom Technologies for Business
Beyond Regulation Stimulating Telecom Competition
Telecom Regulation for Today`s World
Petroleum Project Economics
Petroleum Refinery Processing
Oil & Gas Field Operations
International Oil Supply, Transportation, Refining & Trade
Understanding Success Factors in Oil & Gas Industry
Oil & Gas Commercial Contracts & Negotiation Skills
Finance & Accounting for the Oil & Gas Industry
Petroleum Engineering
Fundamentals of Oil and Gas Industry
Risk Management for Oil & Gas Projects
Oil & Gas Gravity Separation
Natural Gas Liquids Recovery (NGLs)
Natural Gas Dehydration Technology
Basic Instrumentation For Process Operators
Test Shadi
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Certification
Averest Training Certificate of Completion or delegates who attend and complete the training course
This course is certified by:
On-Site Training
This Course can be customized delivered to a group at your facility saving time and money.