* All fees are exclusive of vat
** PREMIUM - Customize your learning experience
Course Description
Advertising and marketing communications' is the art and business of developing and communicating messages that provide consumers with information about products, services and ideas. Marketing communications is exciting, creative, demanding, rewarding and challenging.
What Do Participants Learn?
Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success.
Who Should Attend?
Participants attending this training course should be related to Advertising and marketing field
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
Section one: The role of promotion and the marketing mix
- An overview of the marketing mix
- The role of promotion in marketing
- The elements of the promotion mix
- Advertising
- Personal selling
- Public relations
- Sales promotion
- Promotion mix strategies across the Product Life Cycle (PLC)
Section two: Event management: creating a company or brand exposure
- Creating an event concept
- Key elements of event design
- Event planning and execution
- Aligning event elements with the company or brand identity
- Creating an event check-list
Section three: Launching an advertising campaign
- Marketing communications objectives
- Characteristics of a successful campaign
- Steps in creating an advertising campaign
- A typical IMC plan template:
- Situational analysis
- SWOT analysis
- Marketing communications objectives
- Marketing communications message objectives
- Marketing communications strategies
- Marketing communications mix
- Marketing communications budget
- Marketing communications media scheduling
- Marketing communication implementation, monitoring and control
- The role of the advertising agency
- Typical full-service agency organization
- What to ask from the advertising agency
- Team workshop: launching a full MARCOM campaign
Section four: The framework of promotional campaigns
- Assessing the brand’s strengths and weaknesses
- Identifying a clear positioning
- Identifying the target market
- Selecting a consistent message
- Evaluating different creative briefs
- Agreeing on the final strategic copy
Section five:Digital marketing campaign strategies
- Traditional versus digital marketing
- Some digital marketing tools
- Google plus
- Email marketing
- Mobile marketing
- Pay per click marketing
- Preparing and managing a digital marketing campaign
- Website analytics: measuring the effectiveness of digital marketing
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Strategic Planning
Management & Leadership Development
Time Management & Stress Reduction
Creative Strategic Planning & Leadership
Leadership Development: Self-awareness, Skills & Strategies
Facilities Management
Technical Writing Guideline & Specification
Fundamental Negotiation Skills
Administration and Office Management
Logistics & Supply Chain Management
Fundamental Etiquette for Managers
Decision Making & Emergency Management
Corporate Leadership and People Management
Dynamic Leadership Skills
Leadership & Professional Development
Change Management and Operational Excellence
The Leadership Challenge
SS7 in Mobile Networks
SIP Advanced
5G Slicing
TCP / IP
SS7 Signalling in Mobile Networks
GSM UMTS LTE System Overview
VoLTE Overview
SIP Fundamentals
IMS VoLTE Training
5G System Overview
LNG Value Chain
LNG (Liquidify Natural Gas)
GSM Network Technology (10 Days)
Land Acquisition, Resettlement and Social Sustainability
Data Centre for Telecommunication
Fiber Optics Technique
CRM in Telecommunications
Telecom Technologies for Business
Beyond Regulation Stimulating Telecom Competition
Telecom Regulation for Today`s World
Petroleum Project Economics
Petroleum Refinery Processing
Oil & Gas Field Operations
International Oil Supply, Transportation, Refining & Trade
Understanding Success Factors in Oil & Gas Industry
Oil & Gas Commercial Contracts & Negotiation Skills
Finance & Accounting for the Oil & Gas Industry
Petroleum Engineering
Fundamentals of Oil and Gas Industry
Risk Management for Oil & Gas Projects
Oil & Gas Gravity Separation
Natural Gas Liquids Recovery (NGLs)
Natural Gas Dehydration Technology
Basic Instrumentation For Process Operators
Test Shadi
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Certification
Averest Training Certificate of Completion or delegates who attend and complete the training course
This course is certified by:
On-Site Training
This Course can be customized delivered to a group at your facility saving time and money.