Sales & Marketing in New Social Media

Section One: Fundamentals of Social Media Marketing Strategies

• Course overview and learning objectives
• Are you keeping up with changing technology?
• How social media marketing differs from traditional marketing
• Benefits of using social media marketing
• The history of social media
• The 4 Ps of media marketing
• Avoiding common mistakes in social media marketing
• Case study: Best Practices of Social Media Sales and Marketing
• Social media’s impact on customer service
• Leveraging Blogs, Twitter, Facebook, YouTube, and Linkedin marketing

Section Two: Principles of Persuasion to Enhance Sales and Marketing Effectiveness

• What is the difference between Sales and Marketing?
• Marketing and selling to the four customer buying styles
• Body language skills to enhance video presentations
• Active listening skills development
• How to use questioning skills to identify customer expectations and service requirements
• Keys for designing a multi media sales presentation
• The power of online customer testimonials
• How to turn visitors into customers with conversion optimization
• Sell with emotion not logic

Section Three: Creating a Social Media Marketing Strategy

• Marketing trends to implement in your marketing plan
• The steps to building your social media marketing plan
• Using SWOT for social media market analysis
• Creating website content
• Market segmentation
• Building brand loyalty

 Section Four: Measuring and Monitoring Social Media Campaigns

• Benefits of measuring social media effectiveness
• Monitoring your organisation’s reputation online
• Breakout session: Action Planning for Reputation Damage Control
• Define strategy, objectives, priorities, and goals
• The steps to measure the effects of social media
• Increase Search Engine Optimization
• Top social media monitoring tools
• Case study: Best Practices for Measuring and Monitoring Social Media

Section Five: Professional Development for Continuous Improvement

• Practical exercise: Developing Your Action Plan
• Your attitude makes a difference
• Setting SMART objectives
• Practical exercise: Setting Personal Development and Business Goals
• Time management tips to improve daily productivity
• Stress management strategies for peak performance