* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
This course will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts. Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, and YouTube videos. It’s important to realize that social media marketing works best when integrated with other components of your marketing plan.
What Do Participants Learn?
Implement strategies to engage customers through social media marketing
Integrate social media marketing tools into an existing marketing plan
Determine which social media channels best fit organizational marketing objectives
Explain how social media marketing differs from traditional marketing
Describe best practices and rules of engagement for online sales and marketing
Who Should Attend?
Directors and managers
Those who would like to develop and enhance their marketing skills
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Section One: Fundamentals of Social Media Marketing Strategies
Course overview and learning objectives
Are you keeping up with changing technology?
How social media marketing differs from traditional marketing
Benefits of using social media marketing
The history of social media
The 4 Ps of media marketing
Avoiding common mistakes in social media marketing
Case study: Best Practices of Social Media Sales and Marketing
Social media’s impact on customer service
Leveraging Blogs, Twitter, Facebook, YouTube, and Linkedin marketing
Section Two: Principles of Persuasion to Enhance Sales and Marketing Effectiveness
What is the difference between Sales and Marketing?
Marketing and selling to the four customer buying styles
Body language skills to enhance video presentations
Active listening skills development
How to use questioning skills to identify customer expectations and service requirements
Keys for designing a multi media sales presentation
The power of online customer testimonials
How to turn visitors into customers with conversion optimization
Sell with emotion not logic
Section Three: Creating a Social Media Marketing Strategy
Marketing trends to implement in your marketing plan
The steps to building your social media marketing plan
Using SWOT for social media market analysis
Creating website content
Building brand loyalty
Section Four: Measuring and Monitoring Social Media Campaigns
Benefits of measuring social media effectiveness
Monitoring your organisation’s reputation online
Breakout session: Action Planning for Reputation Damage Control
Define strategy, objectives, priorities, and goals
The steps to measure the effects of social media
Increase Search Engine Optimization
Top social media monitoring tools
Case study: Best Practices for Measuring and Monitoring Social Media
Section Five: Professional Development for Continuous Improvement
Practical exercise: Developing Your Action Plan
Your attitude makes a difference
Setting SMART objectives
Practical exercise: Setting Personal Development and Business Goals
Time management tips to improve daily productivity