* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
The Retail Management Course is a must for anyone who wants to progress to a management role within the retail sector. This training course covers areas of managing in a retail environment, from the psychology of merchandising, developing business development plans and strategies to communication skills.
By the end of the course, you will be equipped with a range of skills needed to efficiently conduct business development processes and learn expert strategies and communication techniques for providing excellent customer service, and the steps to creating an effective market expansion strategy that will ensure your business’s growth.
What Do Participants Learn?
Demonstrate Knowledge Of The Different Stages Of The Retail Life Cycle
Create An Effective Retail Strategy Framework And Market Expansion Strategy
To Understand How To Work With Your Business Team To Develop And Deliver Business Strategy And Plans
To Understand Your Role In Setting Strategy, And How Strategy Underpins Just About Everything You Do
To Understand The Practical Tools And Techniques That Are Available To Help You, And To Get Practical Hands-on Experience Of Using Them In A Safe Environment
Implement Demand-based Pricing Strategies And Understand The Relationship Between Price And Value
Deal With Different Types Of People And Understand What Constitutes Excellent Customer Service
Who Should Attend?
Designed For Mid-level Professionals With Working Experience
Ideal For Professionals In The Retail Industry, Especially Those Individuals In Marketing, Strategy, Innovation, And/Or Customer Relationship Roles
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Section One: Building Business & Strategy Development Plans For The 21st Century
Identifying The Most Important Issues That The Business Needs To Address
Highlighting The Opportunities Available
Swot And Pestle Analysis
Other Strategy Tools
Sustainable Development Goals
Financial Analysis To Support Strategy
Moving From Strategy To Business Development Plan
Communication Of Business Development Plan
Section Two: Keeping The Business On Track to Achieve The Plan
Skills Anticipation in Foresight Activities
Forecasting With History, Without History
Forecasting Aggregation and Lead Time
Common Pitfalls in Forecasting
Introduction to The Scorecard & Principles of Effective Measurement
Cause and Effect Modeling
Developing List of Business Drivers to Deliver The Strategy
Turning Business Drivers Into Practical Measures
Setting Targets and Visualizing Performance
Developing The Performance Management Framework
Section Three: Understanding Retail formats and Strategies
Retail Classification System And Retail Formats
Traditional Retail Formats
Retail Strategy Mix
Pricing Basics, Methods
Retail Distribution Network
Warehousing, Physical Distribution, Logistics
Basics Of Retail Promotion
Meeting And Exceeding Changing Customer Expectations
Assessing Your Organizational Culture For Customer Service Focus
Section Four: Taking Trends and Targeting Customers Effectively
Adapting Forecasting and Foresighting to Local Needs
What is the Emerging Market?
Key Context Factors
What Is The Retail Scenario In Emerging Markets?
How Do You Anticipate Existing and Opportunities?
Negotiate The Right Deal With Suppliers
Develop Store Security Procedures
Section Five: Management and Communication Skills For Leading Your Team