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* All fees are exclusive of vat
** PREMIUM - Customize your learning experience
Course Description
The Retail Management Course is a must for anyone who wants to progress to a management role within the retail sector. This training course covers areas of managing in a retail environment, from the psychology of merchandising, developing business development plans and strategies to communication skills.
By the end of the course, you will be equipped with a range of skills needed to efficiently conduct business development processes and learn expert strategies and communication techniques for providing excellent customer service, and the steps to creating an effective market expansion strategy that will ensure your business’s growth.
What Do Participants Learn?
- Demonstrate Knowledge Of The Different Stages Of The Retail Life Cycle
- Create An Effective Retail Strategy Framework And Market Expansion Strategy
- To Understand How To Work With Your Business Team To Develop And Deliver Business Strategy And Plans
- To Understand Your Role In Setting Strategy, And How Strategy Underpins Just About Everything You Do
- To Understand The Practical Tools And Techniques That Are Available To Help You, And To Get Practical Hands-on Experience Of Using Them In A Safe Environment
- Implement Demand-based Pricing Strategies And Understand The Relationship Between Price And Value
- Deal With Different Types Of People And Understand What Constitutes Excellent Customer Service
Who Should Attend?
- Designed For Mid-level Professionals With Working Experience
- Ideal For Professionals In The Retail Industry, Especially Those Individuals In Marketing, Strategy, Innovation, And/Or Customer Relationship Roles
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
Section One: Building Business & Strategy Development Plans For The 21st Century
- Identifying The Most Important Issues That The Business Needs To Address
- Highlighting The Opportunities Available
- Swot And Pestle Analysis
- Strategic Prioritisation
- Other Strategy Tools
- Sustainable Development Goals
- Financial Analysis To Support Strategy
- Moving From Strategy To Business Development Plan
- Communication Of Business Development Plan
- Implementation
Section Two: Keeping The Business On Track to Achieve The Plan
- Foresight
- Skills Anticipation in Foresight Activities
- Forecasting
- Forecasting With History, Without History
- Measuring Uncertainty
- Forecasting Aggregation and Lead Time
- Common Pitfalls in Forecasting
- Introduction to The Scorecard & Principles of Effective Measurement
- Cause and Effect Modeling
- Developing List of Business Drivers to Deliver The Strategy
- Turning Business Drivers Into Practical Measures
- Setting Targets and Visualizing Performance
- Developing The Performance Management Framework
Section Three: Understanding Retail formats and Strategies
- Retail Classification System And Retail Formats
- Traditional Retail Formats
- Retail Strategy Mix
- Pricing Basics, Methods
- Retail Distribution Network
- Supply Chain
- Warehousing, Physical Distribution, Logistics
- Basics Of Retail Promotion
- Meeting And Exceeding Changing Customer Expectations
- Assessing Your Organizational Culture For Customer Service Focus
Section Four: Taking Trends and Targeting Customers Effectively
- Adapting Forecasting and Foresighting to Local Needs
- What is the Emerging Market?
- Key Context Factors
- Success Factors
- What Is The Retail Scenario In Emerging Markets?
- How Do You Anticipate Existing and Opportunities?
- Retail Psychology
- Negotiate The Right Deal With Suppliers
- Develop Store Security Procedures
Section Five: Management and Communication Skills For Leading Your Team
- Self-awareness And Confidence
- Communication Techniques In Retail
- Acknowledging Needs of Customers
- Relationship Management
- Positive Phrases - Heart Winning
- Main Principles of Influence And Persuasion
- Avoiding Jargon
- Beginning And Ending Interactions
- Commitment
- Social Proof
- Being Professional
- Convincing People
- How To Deal With Difficult Personalities?
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