* All fees are exclusive of vat
** PREMIUM - Customize your learning experience
Course Description
This course will put great emphasis on the importance of an organization to understand how every marketing dollar is being spent and what benefits their marketing campaigns are providing. Delegates will learn that by tracking their marketing Return on Investment (ROI), their companies/ organizations would be able to evaluate the effectiveness of their marketing plan and make specific changes to improve their marketing initiatives.
What Do Participants Learn?
- Describe relevant ways of measuring marketing ROI
- List the necessary elements of a Marketing Plan
- Assess and measure each marketing activity to maximize sales and minimize costs
- Explain how Market Segmentation and Customer Lifetime Value can be used to increase marketing ROI
- Discuss the types of social media marketing options and list the advantages, disadvantages, and limitations of each one.
Who Should Attend?
- Directors and managers
- Marketing professionals
- Brand makers
- Executives
- Those who would like to develop and enhance their marketing skills
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
Section One: Principles and Best Practices for Measuring Marketing ROI
- Benefits of measuring marketing ROI
- Assessing your organization’s marketing ROI culture
- Case study: How Leading Companies Assess Marketing ROI
- Necessary elements in developing a Marketing Plan
- Key components to measure marketing ROI
- Implementation considerations / Control to achieve effectiveness
Section Two: Strategies for Measuring Marketing Performance
- Marketing Plan budget considerations
- How to incorporate ROI measurement into the budgeting process
- Measuring customer satisfaction
- Market Segmentation: Identifying high-value customers
- Market Segmentation Strategies
- Brand Management and the Marketing Mix
Section Three: The Value of Social Media and Internet Marketing
- Social media marketing tools
- Case study: Social Media Marketing ROI
- Search Engine Optimization strategies
- Leveraging social media marketing networks to increase ROI
- Monitoring your company’s social media reputation
- Preparing a Social Media Damage Control Plan
Section Four: Marketing Performance Measurement to Maximize Growth
- Roadblocks to effectively measuring marketing ROI
- Marketing ROI challenges and opportunities
- SWOT Analysis
- Determining Customer Lifetime Value (CLV)
- Best practices and tools for measuring marketing effectiveness and ROI
- Performance Measurement for continuous improvement
Section Five: Leading the Way to Greater Marketing Success
- What is your Action Plan?
- Your attitude makes a difference
- Teambuilding exercise
- Setting SMART Objectives
- Time management tips to increase daily productivity
- End of course review an assessment
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