Measuring Marketing Effectiveness & ROI

Section One: Principles and Best Practices for Measuring Marketing ROI

• Benefits of measuring marketing ROI
• Assessing your organization’s marketing ROI culture
• Case study: How Leading Companies Assess Marketing ROI
• Necessary elements in developing a Marketing Plan
• Key components to measure marketing ROI
• Implementation considerations / Control to achieve effectiveness

Section Two: Strategies for Measuring Marketing Performance 

• Marketing Plan budget considerations
• How to incorporate ROI measurement into the budgeting process
• Measuring customer satisfaction
• Market Segmentation: Identifying high-value customers
• Market Segmentation Strategies
• Brand Management and the Marketing Mix

Section Three: The Value of Social Media and Internet Marketing

• Social media marketing tools
• Case study: Social Media Marketing ROI
• Search Engine Optimization strategies
• Leveraging social media marketing networks to increase ROI
• Monitoring your company’s social media reputation
• Preparing a Social Media Damage Control Plan

Section Four: Marketing Performance Measurement to Maximize Growth

• Roadblocks to effectively measuring marketing ROI
• Marketing ROI challenges and opportunities
• SWOT Analysis
• Determining Customer Lifetime Value (CLV)
• Best practices and tools for measuring marketing effectiveness and ROI
• Performance Measurement for continuous improvement

Section Five: Leading the Way to Greater Marketing Success

• What is your Action Plan?
• Your attitude makes a difference
• Teambuilding exercise
• Setting SMART Objectives
• Time management tips to increase daily productivity
• End of course review an assessment