Course Description
This training seminar will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts. Social media technologies take on many different forms including magazines, internet forums, web blogs, social blogs, microblogging, wikis, podcasts, pictures, and YouTube videos. Approximately 100 million users access Facebook through their mobile phone and Twitter processes over 40 million tweets per day. It’s important to realize that social media marketing works best when integrated with other components of your marketing plan.
What Do Participants Learn?
By the end of this seminar, delegates will be able to:
- Implement strategies to engage customers through social media marketing
- Integrate social media marketing tools into existing marketing plan
- Determine which social media channels best fit organisational marketing objectives
- Explain how social media marketing differs from traditional marketing
- Describe best practices and rules of engagement for online sales and marketing
Who Should Attend?
- Sales & Marketing Professionals
- Business Development Team Members
- Customer Service Professionals
- Team Leaders & Supervisors
- Administrators
- HR & Training Professionals
- Accounts Personnel
- Public Relations Professionals
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
Section One
Fundamentals of Social Media Marketing Strategies
- Training seminar overview and learning objectives
- Are you keeping up with changing technology?
- How social media marketing differs from traditional marketing
- Benefits of using social media marketing
- The history of social media
- The 4 Ps of media marketing
- Avoiding common mistakes in social media marketing
- Case study: Best Practices of Social Media Sales and Marketing
- Social media’s impact on customer service
- Leveraging Blogs, Twitter, Facebook, YouTube, and Linkedin marketing
Section Two
Principles of Persuasion to Enhance Sales and Marketing Effectiveness
- What is the difference between Sales and Marketing?
- Marketing and selling to the four customer buying styles
- Body language skills to enhance video presentations
- Active listening skills development
- How to use questioning skills to identify customer expectations and service requirements
- Keys for designing a multimedia sales presentation
- The power of online customer testimonials
- How to turn visitors into customers with conversion optimization
- Sell with emotion not logic
Section Three
Creating a Social Media Marketing Strategy
- 8 marketing trends to implement in your marketing plan
- 5 steps to building your social media marketing plan
- Using SWOT for social media market analysis
- Creating website content
- Market segmentation
- Porter’s 5 forces
- Building brand loyalty
- How to make a video go viral
Section Four
Measuring and Monitoring Social Media Campaigns
- Benefits of measuring social media effectiveness
- Monitoring your organization’s reputation online
- Breakout session: Action Planning for Reputation Damage Control
- Define strategy, objectives, priorities, and goals
- 10 steps to measure the effects of social media
- Increase Search Engine Optimization
- Top 12 social media monitoring tools
- Case study: Best Practices for Measuring and Monitoring Social Media
Section Five
Professional Development for Continuous Improvement
- Practical exercise: Developing Your Action Plan
- Your attitude makes a difference
- Setting SMART objectives
- Practical exercise: Setting Personal Development and Business Goals
- Time management tips to improve daily productivity
- Stress management strategies for peak performance
- Training seminar review and feedback