* All fees are exclusive of vat
** PREMIUM - Customize your learning experience
Course Description
This course will take you through all the aspects of Marketing. you’ll learn the fundamentals of successful marketing. You’ll get a complete grounding in the essentials and begin to develop the skills and techniques necessary to become a marketer who can help your company develop a marketing orientation and many other skills
What Do Participants Learn?
- Define the nature and concept of marketing in a competitive environment.
- Understand the process of planning for marketing activities.
- Apply the techniques used in assessing market opportunities.
- Generate information necessary for implementing successful marketing strategies.
- Recognize the implications of the 4Ps in marketing.
Who Should Attend?
- Directors and managers
- Marketing professionals
- Brand makers
- Executives
- Those who would like to develop and enhance their marketing skills
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
Section One: Understanding Marketing Management and The Process of Strategic Planning
- Defining Marketing
- The Aims of Marketing
- Core Marketing Conceptsz
- The Process of Strategic Planning in Marketing
- The Marketing Environment
- Objectives and Goals
- Marketing Audit
- Strategic Alternatives (SWOT, TOWS)
- Fitting Strategies with the Overall Marketing Plan
Section Two: Market Segmentation
- Market Segmentation Defined
- The Benefits of Market Segmentation
- Steps in Market Segmentation
- Market Targeting and Product Positioning
Section Three: The Components of Marketing Communication
- Communication Defined
- Types of Promotional Objectives
- Steps in Creating an Advertising Campaign
- Advantages and Disadvantages of Various MARCOMS Types
- Evaluating Promotional Campaigns
Section Four: Total Product Concept
- The Product Life Cycle (PLC) Concept
- Introduction Stage
- Growth Stage
- Maturity Stage
- Decline Stage
- Marketing Strategies and Objectives across the PLC
Section Five: Building the Competitive Advantage
- Superior Product or Service
- Superior Assets
- Low-Cost Operator
- Innovation
- Global Skills
- Scales Advantages
- Attitude
- Superior Relationships
- Risk Management
- Vision
- Sustaining Competitive Advantage
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Change Management and Operational Excellence
The Leadership Challenge
SS7 in Mobile Networks
SIP Advanced
5G Slicing
TCP / IP
SS7 Signalling in Mobile Networks
GSM UMTS LTE System Overview
VoLTE Overview
SIP Fundamentals
IMS VoLTE Training
5G System Overview
LNG Value Chain
LNG (Liquidify Natural Gas)
GSM Network Technology (10 Days)
Land Acquisition, Resettlement and Social Sustainability
Data Centre for Telecommunication
Fiber Optics Technique
CRM in Telecommunications
Telecom Technologies for Business
Beyond Regulation Stimulating Telecom Competition
Telecom Regulation for Today`s World
Petroleum Project Economics
Petroleum Refinery Processing
Oil & Gas Field Operations
International Oil Supply, Transportation, Refining & Trade
Understanding Success Factors in Oil & Gas Industry
Oil & Gas Commercial Contracts & Negotiation Skills
Finance & Accounting for the Oil & Gas Industry
Petroleum Engineering
Fundamentals of Oil and Gas Industry
Risk Management for Oil & Gas Projects
Oil & Gas Gravity Separation
Natural Gas Liquids Recovery (NGLs)
Natural Gas Dehydration Technology
Basic Instrumentation For Process Operators
Test Shadi
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Certification
Averest Training Certificate of Completion or delegates who attend and complete the training course
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On-Site Training
This Course can be customized delivered to a group at your facility saving time and money.