* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
This course will take you through all the aspects of Marketing. you’ll learn the fundamentals of successful marketing. You’ll get a complete grounding in the essentials and begin to develop the skills and techniques necessary to become a marketer who can help your company develop a marketing orientation and many other skills
What Do Participants Learn?
Define the nature and concept of marketing in a competitive environment.
Understand the process of planning for marketing activities.
Apply the techniques used in assessing market opportunities.
Generate information necessary for implementing successful marketing strategies.
Recognize the implications of the 4Ps in marketing.
Who Should Attend?
Directors and managers
Those who would like to develop and enhance their marketing skills
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Section One: Understanding Marketing Management and The Process of Strategic Planning
The Aims of Marketing
Core Marketing Conceptsz
The Process of Strategic Planning in Marketing
The Marketing Environment
Objectives and Goals
Strategic Alternatives (SWOT, TOWS)
Fitting Strategies with the Overall Marketing Plan
Section Two: Market Segmentation
Market Segmentation Defined
The Benefits of Market Segmentation
Steps in Market Segmentation
Market Targeting and Product Positioning
Section Three: The Components of Marketing Communication
Types of Promotional Objectives
Steps in Creating an Advertising Campaign
Advantages and Disadvantages of Various MARCOMS Types
Evaluating Promotional Campaigns
Section Four: Total Product Concept
The Product Life Cycle (PLC) Concept
Marketing Strategies and Objectives across the PLC