* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
In this course, the participants will understand the structured process of how to build a marketing plan customized for their situation. They will find out how marketing planning works and how they should document their ideas in a marketing plan. They will become competent in developing a marketing plan by going through a number of stages of the marketing planning process. They will work with practical checklists at each stage that enable them to formulate the right questions and They will master the key elements of a complete marketing plan.
What Do Participants Learn?
Construct a marketing plan in general and specifically for their company
Develop a plan for a new product
Understand what analyses need to be carried out at the outset
Define the market, customer segments and buying behavior
Apply control procedures necessary to monitor the successful implementation of the marketing plan.
Who Should Attend?
Directors and managers
Those who would like to develop and enhance their marketing skills
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Section One: Introduction to Marketing Planning
Three levels of planning
Marketing and the mission statement
Analysing the current situation: internal audit, external audit
Section Two: Analysing customers and markets; segmentation, targeting, positioning
Market definition (potential-,target market)
Market segmentation process
4 different targeting strategies
The positioning process
Section Three: Planning direction, objectives and strategy