* All fees are exclusive of vat
** PREMIUM - Customize your learning experience
Course Description
The aim of this course is to provide a broad introduction to understand what Customer Relations and business development really mean; how simple activities and planning can have a profound effect on the way you do business; and to generate a level of confidence in a growing a client base without a total reliance on proposals and a member of the marketing team.
What Do Participants Learn?
- Studying the functions of business development and Customer Relations
- Identifying key marketing tools and channels
- Locating binding opportunities
- Ensuring proposals’ alignment with business development objectives
- Designing effective marketing and client relationship plans
- Appreciating the importance of stakeholder relationships and networking
Who Should Attend?
- Directors and managers
- Marketing professionals
- Brand makers
- Executives
- Those who would like to develop and enhance their business development and marketing support skills
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
Section One
- Introduction
- Business background
- Business expectations
- Business experiences shared
- A few major marketing terms explained
Section Two
- Brand Management
- Elevator speech
- The Marketing Mix
- A few major business development terms explained
- Opportunity tracking
- Pipeline
- Cross-selling
- Relationship Management
Section Three
- Business logistics
- Chance of winning
- The opportunities which should not be binding
- The importance of a network
- Networking effectively
- Proposal management
- Using technology
- Communication methodologies – understanding the importance of face to face
Section Four
- Defining customer service terminology, concepts, and principles
- Importance of Customer Service
- External and internal customers
- Employee satisfaction equals customer satisfaction
- The difference between emotional and informational responsiveness
- Writing a client relationship plan
Section Five
- Illustrating positive and negative attitudes and mindsets
- Getting customers beyond mere satisfaction
- Customer’s loyalty
- Responding to difficult customers and coworkers with appropriate communication styles
- Modeling appropriate customer service skills in the community and workplace
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