* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
The aim of this course is to provide a broad introduction to understand what Customer Relations and business development really mean; how simple activities and planning can have a profound effect on the way you do business; and to generate a level of confidence in a growing a client base without a total reliance on proposals and a member of the marketing team.
What Do Participants Learn?
Studying the functions of business development and Customer Relations
Identifying key marketing tools and channels
Locating binding opportunities
Ensuring proposals’ alignment with business development objectives
Designing effective marketing and client relationship plans
Appreciating the importance of stakeholder relationships and networking
Who Should Attend?
Directors and managers
Those who would like to develop and enhance their business development and marketing support skills
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Business experiences shared
A few major marketing terms explained
The Marketing Mix
A few major business development terms explained
Chance of winning
The opportunities which should not be binding
The importance of a network
Communication methodologies – understanding the importance of face to face
Defining customer service terminology, concepts, and principles