Course Description
This training course is designed to give delegates the techniques and procedures they require to gain insight into the behavior of their customers. This insight allows for improved customer service, increased call center efficiency, added cross-sell and up-sell opportunities, streamlined sales and marketing processes, reduced costs, and increased customer service satisfaction.
What Do Participants Learn?
- Use customer profiling techniques and procedures to increase profitability
- Describe how to leverage the organization’s relationship with the customer base
- Utilize customer profiling techniques to design effective customer satisfaction surveys
- Employ customer profile information to proactively generate up-selling and cross-selling opportunities
- Set SMART objectives for continuous improvement
- Work effectively with each of the four customer temperament styles
Who Should Attend?
- Directors and managers
- Marketing professionals
- Brand makers
- Executives
- Those who would like to develop and enhance their business development and marketing support skills
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
Section One
- What is customer profiling?
- Breakout session: Advantages and Disadvantages of Customer Profiling
- Understanding the concept of Emotional Intelligence
- The history of temperament profiling
- The Myers-Briggs Type Indicator
- DISC temperament profiling system
- Understanding the four customer temperament styles
Section Two
- Benchmarking the best and worst customer service providers
- What is Customer Segmentation?
- Using segmentation for gaining customer insight and market penetration
- Data Mining
- Predictive Modeling
- Customer Lifecycle Management
- Key Account Management strategies
Section Three
- Keeping up with changing communication technology
- Body language: How to read a person like a book
- Identifying your customer’s preferred learning style
- Active listening skills to improve communication effectiveness
- Questioning skills to identify a customer’s expectations and service requirements
- Tips for giving and receiving constructive feedback
Section Four
- Breakout session: How to Use ‘Customer Service’ to Build Customer Loyalty
- Serving internal and external customers
- Customer “touch points”
- Motivating customers with rewards and incentive programmes
- Teambuilding and leadership exercise
- The benefits of measuring and monitoring customer satisfaction
Section Five
- Best practices for creating a Customer Satisfaction Survey
- Your attitude makes a difference
- Setting SMART Objectives
- Stress management tips
- Time management skills to improve daily productivity