* All fees are exclusive of vat
** PREMIUM - Customize your learning experience
Course Description
This five days intensive course is designed to equip learners to handle crises professionally. It shows how the negative effects of crises can be minimised and even reversed with thoughtful planning, preparation and spokesperson management.
What Do Participants Learn?
- Crisis communication strategy
- Crisis radar: risk assessment and issues mapping
- Crisis systems, teams and protocols
- Crisis communication resources and planning
Who Should Attend?
- Mid-level and senior managers
- Team leaders
- Project managers
- Anyone interested in crisis communication
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
Section 1. Principles of Effective Crisis Response
- Master key skills and tools needed to understand the drivers of trust in the context of fulfilling expectations.
Section 2. Obtaining Public Forgiveness
- Obtain forgiveness through the specific language of apologies.
Section 3. The Challenges of Social Media in Crisis
- Understand the techniques for building and sustaining a corporate narrative.
Section 4. Influencing Leaders
- Effectively communicate how to persuade CEOs and other senior executives during a crisis.
Section 5. Operational Readiness.
- Operational Readiness No. 1: Establishing an Effective Crisis Response Team and Process
- Operational Readiness No. 2: Effective Crisis Planning
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Averest Training Certificate of Completion or delegates who attend and complete the training course
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