* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
This five days intensive course is designed to equip learners to handle crises professionally. It shows how the negative effects of crises can be minimised and even reversed with thoughtful planning, preparation and spokesperson management.
What Do Participants Learn?
Crisis communication strategy
Crisis radar: risk assessment and issues mapping
Crisis systems, teams and protocols
Crisis communication resources and planning
Who Should Attend?
Mid-level and senior managers
Anyone interested in crisis communication
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Section 1. Principles of Effective Crisis Response
Master key skills and tools needed to understand the drivers of trust in the context of fulfilling expectations.
Section 2. Obtaining Public Forgiveness
Obtain forgiveness through the specific language of apologies.
Section 3. The Challenges of Social Media in Crisis
Understand the techniques for building and sustaining a corporate narrative.
Section 4. Influencing Leaders
Effectively communicate how to persuade CEOs and other senior executives during a crisis.
Section 5. Operational Readiness.
Operational Readiness No. 1: Establishing an Effective Crisis Response Team and Process