Channel Management: Maximizing Market Presence

Course Description

Channel management, as a process by which a company creates formalized programs for selling and servicing customers within a specific channel, can really impact your business, companies need to be able to have good channel management throughout their workplace so that has good leadership working.

What Do Participants Learn?

• Work the dynamics of the different marketing channels and how they fit together from the 7Ps perspective. 
• Acquire a view of the different channel institutions and their importance in maximizing market presence.
• Assess and select the marketing channels that complement core business marketing and sales activities.
• Define the most effective go-to-market channel management strategies.
• Gain a first-hand understanding of the financial details associated with marketing channels.
• Develop collaborative planning approaches when interfacing with different marketing channels and the measures to use when gauging their effectiveness.

Who Should Attend?

• Sales, marketing, and distribution channel managers
• Executives who wish to improve their managerial skills of the different distribution channels
• This training course is also geared toward organizations and companies that are establishing a new market presence and need an in-depth view of the marketing channels they wish to engage
• The training course can also provide channel managers and professionals with a fresh look at how to manage and develop channel relationships.

What Will the Learning Experience Include?

Phase: 1

Introduce

• Comprehensive pre-program activities include:
• Web-based information forms & surveys completed by attendee.
• Direct consultation with the attendee about the expectations.

• During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
• Participants learn from expert trainers who have both academic and business experiences.
• Highly applicable training content & instructive activities for adding depth to training topics.
• **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.

Phase: 2

Explore & Practice

Phase: 3

Apply

• Apply & sustain the learning experience by using this ongoing support:
• To ensure participant has new skills or behavior progress.
• Optional, fee-based mentoring & coaching with the trainer.
• Training materials & additional documents (e-books, pdf files, presentations and articles)

• Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
• Participant's Evaluation
• Trainer's Evaluation

Phase: 4

EVALUATE