* All fees are exclusive of vat
** PREMIUM - Customize your learning experience
Channel management, as a process by which a company creates formalized programs for selling and servicing customers within a specific channel, can really impact your business, companies need to be able to have good channel management throughout their workplace so that has good leadership working.
• Work the dynamics of the different marketing channels and how they fit together from the 7Ps perspective.
• Acquire a view of the different channel institutions and their importance in maximizing market presence.
• Assess and select the marketing channels that complement core business marketing and sales activities.
• Define the most effective go-to-market channel management strategies.
• Gain a first-hand understanding of the financial details associated with marketing channels.
• Develop collaborative planning approaches when interfacing with different marketing channels and the measures to use when gauging their effectiveness.
• Sales, marketing, and distribution channel managers
• Executives who wish to improve their managerial skills of the different distribution channels
• This training course is also geared toward organizations and companies that are establishing a new market presence and need an in-depth view of the marketing channels they wish to engage
• The training course can also provide channel managers and professionals with a fresh look at how to manage and develop channel relationships.
• Consumer Demands and Market Response
• Go-To-Market Strategies
• Direct versus Indirect Market Coverage
• Retailers
• Wholesalers
• Distributors
• Franchising
• On-Line Marketing Channels
• Defining the Role of Marketing Channels
• Engaging and Selecting the Right Channel
• Advantages of Leveraging a Channel Strategy
• Dealing with Channel Conflicts
• Collaborative Channel Marketing
• Understanding the Push/Pull Models
• Leveraging Marketing Funds
• Market Representations and Customer Perceptions
• Gauging the Right Channel Parameters
• Managing Receivables and Credit Terms
• Dealing with Margin Discussions
• Risk Factors in Marketing Channels
• Warranties and Services Terms and Conditions
• Handling Customs and Duty Fees
• Dealing with Rebates and Discounts
Averest Training Certificate of Completion or delegates who attend and complete the training course
This course is certified by:
This Course can be customized delivered to a group at your facility saving time and money.