* All fees are exclusive of vat
** PREMIUM - Customize your learning experience
Course Description
This Training course delivered by Averest Training covers the strategic branding and marketing strategies.
Course participants will learn how to plan, implement and obtain the desired results from all Strategic Marketing and PR while promoting their organizations’ products and services. The delegates will be able to apply the appropriate approach, structures, methods and techniques of PR within the rapidly changing environment.
What Do Participants Learn?
- Develop a Brand Strategy
- Implement the brand strategy to
- Clarifying the brand identity
- Identifying your most valuable customers
- Defining a brand promise that builds on the identity and resonates with your target audience.
- Addressing managers’ biases in applying customer-centric strategies
- Testing the impact of branding decisions using experimental research.
Who Should Attend?
- General managers
- Entrepreneurs
- Senior functional managers.
- Directors and managers
- Marketing professionals
- Brand makers
- Executives
- Marketing practitioners
- Those who would like to develop and enhance their marketing skills
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
Related Trainings
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Certification
Averest Training Certificate of Completion or delegates who attend and complete the training course
This course is certified by:
On-Site Training
This Course can be customized delivered to a group at your facility saving time and money.