* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
This Training course delivered by Averest Training covers the strategic branding and marketing strategies.
Course participants will learn how to plan, implement and obtain the desired results from all Strategic Marketing and PR while promoting their organizations’ products and services. The delegates will be able to apply the appropriate approach, structures, methods and techniques of PR within the rapidly changing environment.
What Do Participants Learn?
Develop a Brand Strategy
Implement the brand strategy to
Clarifying the brand identity
Identifying your most valuable customers
Defining a brand promise that builds on the identity and resonates with your target audience.
Addressing managers’ biases in applying customer-centric strategies
Testing the impact of branding decisions using experimental research.
Who Should Attend?
Senior functional managers.
Directors and managers
Those who would like to develop and enhance their marketing skills
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Gaining and leveraging deep customer insight
Using managerial insights to build a customer-focused organisation.
What is a brand, its key characteristics and why do people buy a brand?
Creating, protecting, enhancing and maintaining long-term brand value
Elements of a brand: logo block, strapline, typefaces, typography, colors, the tone of voice, photographic style, grids
A-Z steps for building a brand (Research, Culture, Identity, Audience)
Brand strategy: Identity and repositioning
Brand strategy: Segmentation, targeting and positioning.
Brand execution: Delivering the brand through communication.
Brand execution: Delivering the brand through pricing
Brand execution: Designing and managing the customer experience
Brand execution: Experimentation and learning.
Defending your brand when it is under attack: top tips and traps to avoid
Rebuilding after your brand has been undermined or discredited
Best practice branding case studies
Benefits of Strategic Marketing
The key elements of Strategic Marketing
Importance, benefits and challenges of Strategic Marketing to your organisation
Marketing positioning, market analysis and competitor evaluation