* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
This course dissects every aspect of a social media campaign to ensure you have the skills and knowledge to harness the full potential of your profiles. You’ll learn how to implement successful campaigns across a variety of platforms as well as understand the essential tools and types of content required to achieve your KPIs. Having an effective social media presence is more important than ever. When executed correctly, social media marketing boosts brand awareness, generates new opportunities and builds a community around your business.
What Do Participants Learn?
You’ll learn transferable skills that enable you to plan and implement a social media marketing strategy for your own business.
Optimize campaign reach with analytics
Interpret data as human behavior
Utilize the best avenue for your target audience
Who Should Attend?
This social media course is for any employee connected to a business that wants to begin using social media or to expand their current strategy.
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Section 1: LAYING THE FOUNDATIONS
Social media marketing and digital trends
Role and benefits of social media marketing?
Match your business goals to your marketing goals
Define what KPIs are important to your campaign
How to track important KPIs
Section 2: KNOW YOUR CUSTOMER
What are the benefits of customer research?
Create a value proposition map
Create a customer persona profile
Section 3: CREATE YOUR CONTENT
Create content to match your goals
Conduct a competitor analysis
Develop your brand voice and social media writing style
Conduct keyword analysis
Create attention grabbing titles
Scale your content for larger campaigns
Explore tips on how to engage in 2019
Section 4: EXPLORE THE PLATFORMS
What are the features and benefits of social media platform?
Which platform is right for my target demographic?
Best practice for individual platforms
Organic vs Paid social campaigns
Different data types and data signals from social media platforms
Explore different ad formats
What is the difference between boost and campaign led ads?
Section 5: MEASUREMENT AND ANALYSIS
How to use analytic tools to track the key metrics