Social Media Management

Section 1: LAYING THE FOUNDATIONS

• Social media marketing and digital trends
• Role and benefits of social media marketing?
• Match your business goals to your marketing goals
  
• Define what KPIs are important to your campaign
• How to track important KPIs

Section 2: KNOW YOUR CUSTOMER

• What are the benefits of customer research?
• Create a value proposition map
• Create a customer persona profile

Section 3: CREATE YOUR CONTENT

• Create content to match your goals
• Conduct a competitor analysis
• Develop your brand voice and social media writing style
• Conduct keyword analysis
• Create attention grabbing titles
• Scale your content for larger campaigns
• Explore tips on how to engage in 2019

Section 4: EXPLORE THE PLATFORMS

• What are the features and benefits of social media platform?
• Which platform is right for my target demographic?
• Best practice for individual platforms
• Organic vs Paid social campaigns
  
• Different data types and data signals from social media platforms
• Explore different ad formats
• What is the difference between boost and campaign led ads?

Section 5: MEASUREMENT AND ANALYSIS

• How to use analytic tools to track the key metrics
• Data driven campaign optimisation
  
• What is a split test and how to create one?
• How to use Facebook campaign manager
  
• Create beautiful imagery with free online tools
• Organise your team