* All fees are exclusive of vat
** PREMIUM - Customize your learning experience
Course Description
This course dissects every aspect of a social media campaign to ensure you have the skills and knowledge to harness the full potential of your profiles. You’ll learn how to implement successful campaigns across a variety of platforms as well as understand the essential tools and types of content required to achieve your KPIs. Having an effective social media presence is more important than ever. When executed correctly, social media marketing boosts brand awareness, generates new opportunities and builds a community around your business.
What Do Participants Learn?
- You’ll learn transferable skills that enable you to plan and implement a social media marketing strategy for your own business.
- Optimize campaign reach with analytics
- Interpret data as human behavior
- Utilize the best avenue for your target audience
Who Should Attend?
This social media course is for any employee connected to a business that wants to begin using social media or to expand their current strategy.
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
Section 1: LAYING THE FOUNDATIONS
- Social media marketing and digital trends
- Role and benefits of social media marketing?
- Match your business goals to your marketing goals
- Define what KPIs are important to your campaign
- How to track important KPIs
Section 2: KNOW YOUR CUSTOMER
- What are the benefits of customer research?
- Create a value proposition map
- Create a customer persona profile
Section 3: CREATE YOUR CONTENT
- Create content to match your goals
- Conduct a competitor analysis
- Develop your brand voice and social media writing style
- Conduct keyword analysis
- Create attention grabbing titles
- Scale your content for larger campaigns
- Explore tips on how to engage in 2019
Section 4: EXPLORE THE PLATFORMS
- What are the features and benefits of social media platform?
- Which platform is right for my target demographic?
- Best practice for individual platforms
- Organic vs Paid social campaigns
- Different data types and data signals from social media platforms
- Explore different ad formats
- What is the difference between boost and campaign led ads?
Section 5: MEASUREMENT AND ANALYSIS
- How to use analytic tools to track the key metrics
- Data driven campaign optimisation
- What is a split test and how to create one?
- How to use Facebook campaign manager
- Create beautiful imagery with free online tools
- Organise your team
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