* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
This course enables you to examine today’s communications environment looking at how we establish and defend our reputation, help deliver business goals and influence government, critics and consumers. In a time of rapid technological and social change, any organization must continually appraise the changing needs of its stakeholders, the shifting priorities in its environment and the tactics that it uses to influence key stakeholders.
What Do Participants Learn?
Develop increased skill in writing and editing for print and the web
Learn how to write a clear PR/Communications brief
Learn how to develop an electronic PR/Communications Centre
Develop crisis media management techniques
Perfect media interview techniques and briefing skills
Develop personal communications effectiveness
Who Should Attend?
customer service representatives (CSR)
Anyone aspiring to increase his capabilities in this area
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Section One: The Complete PR and Communications Professional
Introduction and welcome
Goal setting for the seminar
The role of Communications and PR in the organization
Identifying what top management wants
Assessing your PR environment
Understanding the range of media and channels
Section Two: A Problem Solving Approach
Exploring communications models and their implications for practice
The psychology of effective communication
A problem-solving approach to PR
Taking and interpreting communication briefs
The art of influence and persuasion
Listening and emotional intelligence
Section Three: Getting Your Message Heard
Choosing channels – matching media to tasks and stakeholders
Planning brilliant campaigns
Delivering business results demonstrated by evaluation
Section Four: Keep it Social
The changed world of relationships in the age of social media networks
Improving the power of communications in the organization
Measuring communications effectiveness
Using measurement to improve performance
Reputational and e-reputation management
Section Five: Putting it all together
Planning your career and personal development
Managing up and increasing your personal visibility