Public Relations Management

Section One: The Complete PR and Communications Professional

• Introduction and welcome
• Goal setting for the seminar
• The role of Communications and PR in the organization
• Identifying what top management wants
• Assessing your PR environment
• Understanding the range of media and channels

Section Two: A Problem Solving Approach

• Exploring communications models and their implications for practice
• The psychology of effective communication
• A problem-solving approach to PR
• Taking and interpreting communication briefs
• The art of influence and persuasion
• Listening and emotional intelligence

Section Three: Getting Your Message Heard

• Choosing channels – matching media to tasks and stakeholders
• Planning brilliant campaigns
• Project management
• Risk management
• Time management
• Delivering business results demonstrated by evaluation

Section Four: Keep it Social

• The changed world of relationships in the age of social media networks
• Improving the power of communications in the organization
• Measuring communications effectiveness
• Using measurement to improve performance
• Crisis communication
• Reputational and e-reputation management

Section Five: Putting it all together

• Planning your career and personal development
• Managing up and increasing your personal visibility
• Networking and effectiveness
• Team working and your personal effectiveness
• Time management and work planning
• Summary and Conclusion