* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
This course covers the practice of Public Relations and Corporate Communications in the 2010s. PR and Communications are at the heart of business performance. Modern methods, tools, and channels have greatly increased the speed at which communications can be experienced, from local to global.
What Do Participants Learn?
To set Corporate Affairs in strategic anticipatory and effective context
To develop an understanding of stakeholder seminars for regular, focused communication
Examine the development of Corporate Affairs tools
Understanding the development of strategy/plans/tactics and coordinating these
Evaluation and the use of research
Who Should Attend?
customer service representatives (CSR)
Anyone aspiring to increase his capabilities in this area
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Section One: Introduction and Welcome: The Power of Communication
Introduction and welcome
Opening exercise: Goal setting
Corporate Affairs and Public Affairs approaches
Corporate identity and image
Corporate communications overview and strategy
External reputation management Communication as a change agent
Section Two: From the Inside Out: Crafting Consistent Messages
Communications channels mapping and monitoring
Setting internal communications goals
New media for rapid interaction
Champions, opinion formers, and incentivization
The multinational internal communications seminar
Section Three: Risks and Threats: Their Identification and Management
Special interest groups, whistleblowers and the rules of disclosure
External opinion formers
Cause-related PR and core values
Campaigns, their design, and planning
A crisis management toolkit
Stakeholder interest inventories
Section Four: Corporate Affair/PR in the Corporate Mix
PR in the communications and marketing mix
PR, Brand, and strategy
Persuasion measurement techniques
Integrating PR/Communications and marketing plans
Corporate affairs and customer relations
Section Five: Powerful and Persuasive Action Planning
Measurement of performance: bottom line impact
Translating strategy into tactics
Tools and Techniques summary: a tactical inventory