* All fees are exclusive of vat
** PREMIUM - Customize your learning experience
Course Description
This course covers the practice of Public Relations and Corporate Communications in the 2010s. PR and Communications are at the heart of business performance. Modern methods, tools, and channels have greatly increased the speed at which communications can be experienced, from local to global.
What Do Participants Learn?
- To set Corporate Affairs in strategic anticipatory and effective context
- To develop an understanding of stakeholder seminars for regular, focused communication
- Examine the development of Corporate Affairs tools
- Understanding the development of strategy/plans/tactics and coordinating these
- Evaluation and the use of research
Who Should Attend?
- Managers
- Supervisors
- customer service representatives (CSR)
- Anyone aspiring to increase his capabilities in this area
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
Section One: Introduction and Welcome: The Power of Communication
- Introduction and welcome
- Opening exercise: Goal setting
- Corporate Affairs and Public Affairs approaches
- Corporate identity and image
- Corporate communications overview and strategy
- External reputation management Communication as a change agent
Section Two: From the Inside Out: Crafting Consistent Messages
- Internal communications
- Communications channels mapping and monitoring
- Setting internal communications goals
- New media for rapid interaction
- Champions, opinion formers, and incentivization
- The multinational internal communications seminar
Section Three: Risks and Threats: Their Identification and Management
- Special interest groups, whistleblowers and the rules of disclosure
- External opinion formers
- Cause-related PR and core values
- Campaigns, their design, and planning
- A crisis management toolkit
- Stakeholder interest inventories
Section Four: Corporate Affair/PR in the Corporate Mix
- PR in the communications and marketing mix
- Financial PR
- PR, Brand, and strategy
- Persuasion measurement techniques
- Integrating PR/Communications and marketing plans
- Corporate affairs and customer relations
Section Five: Powerful and Persuasive Action Planning
- Measurement of performance: bottom line impact
- Translating strategy into tactics
- Tools and Techniques summary: a tactical inventory
- Recruiting allies: a networking approach
- Justifying the plan and convincing top management
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Oil & Gas Commercial Contracts & Negotiation Skills
Finance & Accounting for the Oil & Gas Industry
Petroleum Engineering
Fundamentals of Oil and Gas Industry
Risk Management for Oil & Gas Projects
Oil & Gas Gravity Separation
Natural Gas Liquids Recovery (NGLs)
Natural Gas Dehydration Technology
Basic Instrumentation For Process Operators
Test Shadi
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Certification
Averest Training Certificate of Completion or delegates who attend and complete the training course
This course is certified by:
On-Site Training
This Course can be customized delivered to a group at your facility saving time and money.