Public Relations and Exhibition Management

 The Complete PR and Communications Professional

• Introduction and welcome
• Goal setting for the seminar
• The role of Communications and PR in the organization
• Identifying what top management wants
• Assessing your PR environment
• Understanding the range of media and channels

 A Problem Solving Approach

• Exploring communications models and their implications for practice
• The psychology of effective communication
• A problem-solving approach to PR
• Taking and interpreting communication briefs
• The art of influence and persuasion
• Listening and emotional intelligence

Getting Your Message Heard

• Choosing channels – matching media to tasks and stakeholders
• Planning brilliant campaigns
• Project management
• Risk management
• Time management
• Delivering business results demonstrated by evaluation

Keep it Social

• The changing world of relationships in the age of social media networks
• Improving the power of communications in the organization
• Measuring communications effectiveness
• Using measurement to improve performance
• Crisis communication
• Reputational and e-reputation management

Putting it all together

• Planning your career and personal development
• Managing up and increasing your personal visibility
• Networking and effectiveness
• Team working and your personal effectiveness
• Time management and work planning

Second Week

 How to find the most suitable exhibitions for your market

Generally, exhibitors tend to “experiment” with new exhibitions. Armed with this knowledge (which is used by the trade), you will be able to find and assess thousands of exhibitions and trade events around the world. Search by industry type, location or venue this is a unique insight into the global world of exhibiting.

 How to research and verify visitor numbers

Your exhibition might have thousands of visitors but if the demographics don’t suit your product or services you could be wasting valuable time and money.

In this session, we look at the “truth” behind visitor numbers.

How to select the right exhibition space and hall location

Location, orientation, stand size and layout play an important part in any successful exhibition campaign. We discuss the options in detail so you understand what to look out for before you book your space.

How to choose the right exhibition stand and equipment

With so many different options from modular self-build to custom, what option best suits your business and budget. Hire or purchase space only or shell scheme?

How to choose an exhibition contractor

We explore what exhibition and display products are available and what sort of contractor will be the most suitable for your exhibition program

How to set exhibition objectives

Here we will discuss “Why” you are going and “who” will do what during the exhibition.

How to share, monitor and measuring objectives

Communicating, monitoring and measuring objectives is the only way to establish your exhibition success. In this workshop session, we show you how this should be achieved.

How to set and measuring exhibition ROI

Without an ROI what’s the point of exhibiting? Understanding how to set and measure ROI is crucial to the professional exhibitor

How to attract customers to your exhibition by using pre and post exhibition marketing including social media

Most exhibitors will rely on the event organizer and other exhibitors to invite people to the exhibition. We will explain how the professional exhibitor works and why pre and post exhibition marketing is so important.

How to realize the potential of marketing opportunities through the organizer/venue

Event Sponsorship and venue marketing discussed in detail.

How to follow up leads and measuring performance

In this session, we explain the different methods of data capture at an exhibition, when and how to follow up exhibition leads.

How to be a superstar exhibitor

We start by looking at the differences between the average exhibitor and those that are at the very top of their profession. What makes them so special? What makes an outstanding exhibitor? Learn the mistakes and how to avoid them!

How to identify, approach and engage with exhibition visitors

Are you a proactive or reactive exhibitor? Most visitors like to be sold to but there are the right way and a wrong way at an exhibition. We show you how the exhibiting professional does it.