Public Relations and Communication Skills

Section One

• Public relations planning and tools
• Effectiveness and public relations excellence
• Comparing public relations and advertising
• Public opinion and market research

Section Two

• International Public relations
• Culture differences
• The practice of public relations
• Public opinion and Persuasion

Section Three

• Identifying communication and types of communication
• Identifying the target audience
• Verbal communication and non-verbal communication
• Formal communication and informal communication
• Communication barriers

Section Four

• Public speech, conferences, Interviews, and presentations
• Persuasion
• Speaking skills
• Art of conversation

Section Five

• The importance of listening
• Tips to improve listening skills
• Self-assessment
• Nonverbal communication guides