* All fees are exclusive of vat
** PREMIUM - Customize your learning experience
Course Description
In today’s society, public relations professionals are employed in a wide variety of settings in business, government, and nonprofit organizations. The goal of this course is to develop the creative skills to management strategies for communication and public relations.
What Do Participants Learn?
- Understand the principles of public relations
- Understand communication
- Know how to communicate effectively
Who Should Attend?
- Managers
- Supervisors
- customer service representatives (CSR)
- Anyone aspiring to increase his capabilities in this area
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
Section One
- Public relations planning and tools
- Effectiveness and public relations excellence
- Comparing public relations and advertising
- Public opinion and market research
Section Two
- International Public relations
- Culture differences
- The practice of public relations
- Public opinion and Persuasion
Section Three
- Identifying communication and types of communication
- Identifying the target audience
- Verbal communication and non-verbal communication
- Formal communication and informal communication
- Communication barriers
Section Four
- Public speech, conferences, Interviews, and presentations
- Persuasion
- Speaking skills
- Art of conversation
Section Five
- The importance of listening
- Tips to improve listening skills
- Self-assessment
- Nonverbal communication guides
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