Course Description
In today’s society, public relations professionals are employed in a wide variety of settings in business, government, nonprofit organizations. The goal of this course is to develop the learner’s creative skills to manage direct strategies of communication and public relations combined with a good digital media campaign’s understanding.
What Do Participants Learn?
- Understand the principles of Public Relations
- Learn the Different types of news
- Be familiar with different public relation’s campaigns
- How to distribute news
- Be able to create a media and public relation campaign
- Learn how to work with publishers and journalists
- Learn how to structure a press release
- Be able to get the most out of the campaign
- Be familiar real- World examples and Hands-on practice
Who Should Attend?
- Managers
- Supervisors
- customer service representatives (CSR)
- Anyone aspiring to increase his capabilities in this area
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
Section One:
- Public relations planning and tools
- Effectiveness and public relations excellence
- Comparing public relations and advertising
Section Two:
- Types of public relations
- Advertising; House ad, Public service announcements, and corporate advertising
- Online communication including internal communication, external communication, and Web challenges
Section Three:
- Media analysis
- Defining the target audience sampling
- Analyzing and reporting finding
Section Four:
- Research and community relations
- Using the internet for public relations research
- Public opinion and market research
Section Five:
- Ethical and Legal responsibilities or a public relations writer
- Writing principles and persuasive writing
- Writing for selects public
Section Six:
- Writing for Mass Media Public
- Writing Newsletters, Brochures, and annual reports
- Media conferences, Interviews, and Speeches
Section Seven:
- Culture differences
- News release, Media alerts
- International Public relations
Section Eight:
- The Importance of Listening
- Tips to Improve Listening Skills
- Self-assessment
- Nonverbal Communication guides
- Culture differences
Section Nine:
- Tips to Improve Listening Skills
- Self-assessment
- Nonverbal Communication guides
Section Ten:
- Public opinion and Persuasion
- Entertainment sports and travel
- The practice of public relations
- The Importance of Listening