Public Relations and Communication Skills (10 Days)

Section One:

• Public relations planning and tools
• Effectiveness and public relations excellence
• Comparing public relations and advertising

Section Two:

• Types of public relations
• Advertising; House ad, Public service announcements, and corporate advertising
• Online communication including internal communication, external communication, and Web challenges

Section Three:

• Media analysis
• Defining the target audience sampling
• Analyzing and reporting finding

Section Four:

• Research and community relations
• Using the internet for public relations research
• Public opinion and market research

Section Five:

• Ethical and Legal responsibilities or a public relations writer
• Writing principles and persuasive writing
• Writing for selects public

Section Six:

• Writing for Mass Media Public
• Writing Newsletters, Brochures, and annual reports
• Media conferences, Interviews, and Speeches

Section Seven:

• Culture differences
• News release, Media alerts
• International Public relations

Section Eight:

• The Importance of Listening
• Tips to Improve Listening Skills
• Self-assessment
• Nonverbal Communication guides
• Culture differences

Section Nine:

• Tips to Improve Listening Skills
• Self-assessment
• Nonverbal Communication guides

Section Ten:

• Public opinion and Persuasion
• Entertainment sports and travel
• The practice of public relations
• The Importance of Listening