* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
In today’s society, public relations professionals are employed in a wide variety of settings in business, government, nonprofit organizations. The goal of this course is to develop the learner’s creative skills to manage direct strategies of communication and public relations combined with a good digital media campaign’s understanding.
What Do Participants Learn?
Understand the principles of Public Relations
Learn the Different types of news
Be familiar with different public relation’s campaigns
How to distribute news
Be able to create a media and public relation campaign
Learn how to work with publishers and journalists
Learn how to structure a press release
Be able to get the most out of the campaign
Be familiar real- World examples and Hands-on practice
Who Should Attend?
customer service representatives (CSR)
Anyone aspiring to increase his capabilities in this area
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Public relations planning and tools
Effectiveness and public relations excellence
Comparing public relations and advertising
Types of public relations
Advertising; House ad, Public service announcements, and corporate advertising
Online communication including internal communication, external communication, and Web challenges
Defining the target audience sampling
Analyzing and reporting finding
Research and community relations
Using the internet for public relations research
Public opinion and market research
Ethical and Legal responsibilities or a public relations writer
Writing principles and persuasive writing
Writing for selects public
Writing for Mass Media Public
Writing Newsletters, Brochures, and annual reports