* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
This course is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provides business people with the most powerful of opportunities to influence their colleagues, clients, and investors. Smooth well run events reflect well on any business building its reputation and standing. This course provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organize their own events or more closely manage contractors organizing events for them.
What Do Participants Learn?
Be able to schedule and plan an event
Be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
Be able to identify the most appropriate venues and activities for their events
Be able to manage the media at their events with confidence
Be able to troubleshoot event plans to identify potential problem areas before they emerge
Who Should Attend?
customer service representatives (CSR)
Anyone aspiring to increase his capabilities in this area
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Section One: The role of events in a Public Relations or Marketing strategy
An overview of Public Relations and how events fit in
Events and the PR Transfer Process
Strengths and weaknesses of events as a form of communication
The Six Point PR Plan and its application to event management
Assessing your needs
The importance of clarity of purpose
The importance of the audience
Choosing the event to fit the objective
Budget – staff, time, materials money
Evaluating the event success
A review of the different types of the event available
Section Two: Event planning, the theory, and practice
Scheduling – the long-term plan
Event running order – timing of an event
Suitability for an event – support for the message
Size – capacity
Layout for different events – Seating etc
Section Three: Stage Management, Dining, and Entertainment. Health and safety
“Stage management” of the event
Ensuring the event is on message and on brand
Welcome desk – set up and management
Sets and staging
Corporate identity on display
Food can be part of the message
Different types of dining for different events and practical implications
Dining protocol – formal dinner, informal eating
Choosing catering suppliers – in the house with venue or external
Entertainment and music at your event
Managing entertainers at events
Staying safe – Risk assessment and events
Addressing risk areas at events
Section Four: Managing the Media at your Events
Keeping your objectives in mind
Is it a media event – what’s in it for them?
Generating news through an event
Inviting the media – invitations and press releases
The press office – Staffing, setting up and running it
The press pack and gifts
Conducting interviews and briefing interviewees
Managing to film on site
Photography at your event
Involving your in-house media
Section Five: Invitations, VIPs and bringing it all together
Getting your audience there
Invitation process for different types of event
The importance of RSVP
Working with VIPs
Meet and greet
Hosting and farewell
Building an event management team
Event planning exercise involving all elements discussed through the week