* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
This Communication Strategy Design course combines both theoretical knowledge of fundamental theories, concepts, and applications of strategic communication and an overview of practices in communication management: research design, planning, implementation, and evaluation.
What Do Participants Learn?
At the end of this Communication Strategy Design Training Course you should be able to:
Understand the consept of communication strategy design;
Transform field findings into useful accounts in order to design a communication strategy; and
Plan the communication intervention of your strategy.
Who Should Attend?
This course is designed for communication professionals in managerial roles and those who are striving to become a (general) manager, and therefore looking to improve their strategic management skills.
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Concepts and Definitions
Key Elements Of How Communication Works
Communication Style And What Already Works
Raising Awareness Of How You Make An Impact
How To Create Clear, Compelling Messages
Skills And Techniques That Will Make The Impact You Want
Identifying, Grouping and Prioritising Stakeholders
Types of Communication Channels
PR Tactics: Strengths, Weaknesses and Applications
Creating A Channel Strategy: Targeting Channels for Stakeholders
Guiding Ideas, Principles, Issues And Concepts for Communication Strategy Design
Communication Strategy Design: Purpose and Rationale
Start With Why
A Map of the Process of Communication Strategy Design
Transforming Field Findings into Useful Accounts
Using Field Findings to Identify and Analyse Focal Problems
Focussing on Communication Related Problems
From Priority Problems to Creative Solutions
Expected Change and Criteria to Measure It
Motivating And Inspiring Others And Gaining Buy-in
Putting Together the Communication Strategy
Using the Priority Interaction Groups Profiles
Setting SMART Communication Objectives
Creating a Story
Identifying Rough Core Content and Themes to be Developed
Selecting Communication Modes and Approaches: The Communication Intervention