Business Writing and Internal Communication

Section One: What is Business Writing

• Definition of Business Writing
• Advantages and Disadvantages of written communication
• Elements to consider before writing a business document
• Grammar and Language in Business Writing
• Different types of business communication

Section Two: Principles of Business Writing

• Clarify your objective
• Clarify your thinking – create a clear message
• Understand your audience
• Choose the right structure using a logical order
• Using facts and figures
• Presentation and layout

Section Three: Writing Emails

• Understanding and using good email etiquette
• Technical issues – Using signatures, attachments, and fonts
• Applying the right structure and sequence
• Adapting the email style to represent your organization
• Sending the right message – Target the reader

Section Four: Writing Letters

• Different types of letters
• Focus and clarity
• Structure and flow
• Language and audience
• Use of enclosures
• Closing the letter

Section Five: Writing Reports

• Establish the purpose and objective of the report
• Gathering supporting data and research
• Organizing content for easy understanding
• Build a logical structure – Standard elements and variations
• Creating a structured checklist to support your content
• Use of appropriate level of language
• Correct use of grammar and punctuation
• Incorporate the organization’s tone of voice
• Build rapport with the reader
• Use of graphics, graphs, and data