* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
This course picks up where Business Writing for Results leaves off: it delves into writing topics more deeply. The participant will have a chance to measure their progress since taking the introductory course, Business Writing for Results. Students will practice their skills with several exercises covering different writing situations.
What Do Participants Learn?
Write effective emails, memos, and letters.
Apply rules for organizing content in a clear and concise manner.
Manage writing complexity to match the modern business environment.
Apply advanced structuring techniques that yield a desirable response.
Identify and talk to the reader’s interests
Who Should Attend?
Who are looking to improve their business writing skills
All individuals with responsibilities requiring extensive business writing in the form of emails, memos, and letters
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Section One: Advanced Techniques for Effective Writing
Defining Effective Writing
Understanding the Hallmarks of Effective Communicators
Elements of Written Communication
Writing in a Business Context
Understanding Your Audience
Setting a Purpose for Your Writing
Understanding Sources of Miscommunication
Section Two: Organizing Content
Using Simple and Specific Language to Avoid Confusion
Using Positive Language
Applying Rules for Bullet Points
Maintaining an Impersonal Style
Using Active Verbs to Promote a Response
Section Three: Logical Sequencing of Ideas
Building your Key Message
Organizing the Introduction, Body, and Ending
Structuring Ideas from the Bottom Up
Refining the Flow from the Top Down
Drawing Impeccable Conclusions
Summarizing Ideas Effectively
Section Four: Adding a Personal Touch to Business Writing
Organizing Paragraphs Effectively
Using Varied Sentences
The 6Cs of Effective Writing
Recognizing Cliches and Jargon
Applying the Gunning Fox Index for Writing Complexity
Using Visual Aids to Support Text
Going The Last Inch: Proof Reading Your Work
Section Five: Responding to Complex Situations through Writing