|Short code||Starting date||Duration||Venue||Price|
|PRC 116||15/12/2018||2 Days||Dubai, Istanbul, Brisbane, Manchester, London||$7,100|
This course enables you to examine today’s communications environment looking at how we establish and defend our reputation, help deliver business goals and influence government, critics and consumers. In a time of rapid technological and social change any organization must continually appraise the changing needs of its stakeholders, the shifting priorities in its environment and the tactics that it uses to influence key stakeholders.
Who Should Attend?
The Complete PR and Communications Professional
A Problem Solving Approach
Getting Your Message Heard
Keep it Social
Putting it all together
How to find the most suitable exhibitions for your market
Generally, exhibitors tend to “experiment” with new exhibitions. Armed with this knowledge (which is used by the trade), you will be able to find and assess thousands of exhibitions and trade events around the world. Search by industry type, location or venue this is a unique insight into the global world of exhibiting.
How to research and verify visitor numbers
Your exhibition might have thousands of visitors but if the demographics don’t suit your product or services you could be wasting valuable time and money.
In this session, we look at the “truth” behind visitor numbers.
How to select the right exhibition space and hall location
Location, orientation, stand size and layout play an important part in any successful exhibition campaign. We discuss the options in detail so you understand what to look out for before you book your space.
How to choose the right exhibition stand and equipment
With so many different options from modular self-build to custom, what option best suits your business and budget. Hire or purchase space only or shell scheme?
How to choose an exhibition contractor
We explore what exhibition and display products are available and what sort of contractor will be the most suitable for your exhibition program
How to set exhibition objectives
Here we will discuss “Why” you are going and “who” will do what during the exhibition.
How to share, monitor and measuring objectives
Communicating, monitoring and measuring objectives is the only way to establish your exhibition success. In this workshop session, we show you how this should be achieved.
How to set and measuring exhibition ROI
Without an ROI what’s the point of exhibiting? Understanding how to set and measure ROI is crucial to the professional exhibitor
How to attract customers to your exhibition by using pre and post exhibition marketing including social media
Most exhibitors will rely on the event organizer and other exhibitors to invite people to the exhibition. We will explain how the professional exhibitor works and why pre and post exhibition marketing is so important.
How to realize the potential of marketing opportunities through the organizer/venue
Event Sponsorship and venue marketing discussed in detail.
How to follow up leads and measuring performance
In this session, we explain the different methods of data capture at an exhibition, when and how to follow up exhibition leads.
How to be a superstar exhibitor
We start by looking at the differences between the average exhibitor and those that are at the very top of their profession. What makes them so special? What makes an outstanding exhibitor? Learn the mistakes and how to avoid them!
How to identify, approach and engage with exhibition visitors
Are you a proactive or reactive exhibitor? Most visitors like to be sold to but there are a right way and a wrong way at an exhibition. We show you how the exhibiting professional does it.
We always want to improve the quality of our courses. Please select any reasons why you feel this course is inadequate (check all that apply).