In order to be successful managers must have the ability to plan strategically. Developing this competency is a key component of managerial skills enhancement given that effective strategic planning is essential to the future success of any organization. However, most strategic planning is lacking in vision. It is merely a straight-line extrapolation of the past into the future. In a world where the pace of change is greater than ever before this is at best short-sighted and at worst a prescription for disaster.
Real strategic planning is about positioning the organization for a future which will be different from the past. This seminar will focus on strategic planning as the essential management system guiding the manager and organization into the future by setting focused goals that will establish and enhance competitiveness. The seminar will also focus on the necessity of developing both personal mental agility and organizational agility. Close examination will be made of the driving forces creating both strategic successes and failures.
By the end of this seminar, you will be able to:
Examine how to design visionary strategic plans
Consider utilization of a model for organizational assessment
Formulate insights into strategic planning problems to avoid
Identify and learn from examples of strategic success and failure
Develop an understanding of the nature of the organizational life cycle
Study the preparation of effective contingency plans
Who Should Attend?
This training course is designed for professionals involved in the planning process. It will be of benefit for all managers who seek to enhance their planning skills.
Strategy, Strategic Planning and Competitive Positioning
Introduction to the seminar – structure, and content
Strategy – concept, and significance
“Competitive Positioning” versus “Blue Sky” approaches
Achieving competitive advantage through flexibility and agility
The interaction of strategy, structure and business processes
Gathering information and intelligence for the SWOT analysis
Mini-cases and group discussion – “Cost versus Differentiation”
Strategic Intent, Strategic Choice, and Balancing Scorecards
Vision and mission statements – preparing for the future
Business analysis and contingency planning
Converting the SWOT analysis into the “Strategy Matrix”