Course Description
The course combines both theoretical knowledge of fundamental theories, concepts, and applications of strategic communication and an overview of practices in communication management: research design, planning, implementation, and evaluation.
What Do Participants Learn?
- Recognize the role that communication professionals play in achieving
- organizational goals as demonstrated in assignments and exams.
- Know the structural aspects of the PR industry – specializations, types of jobs,
- agency/corporate life, professionalization
- Understand a variety of research methods
- Demonstrate enhanced research, planning, organizational and decision making skills
- Develop planning competencies through case studies analysis, class teamwork and group presentations
- Improve skills in written and oral communication, group work
Who Should Attend?
This course is designed for communication professionals in managerial roles and those who are striving to become a (general) manager, and therefore looking to improve their strategic management skills.
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
- Public relations definition
- PR History / PR Theories. Public relations as a process
- Research (Research Methods)
- Practicing quantitative research
- Planning Implementation
- Practicing tactics
- Public relations industry
- Agency life Researching specializations
- Ethics, laws, and professional organizations