Strategic Communication in the Digital World

Course Description

The course combines both theoretical knowledge of fundamental theories, concepts, and applications of strategic communication and an overview of practices in communication management: research design, planning, implementation, and evaluation. 

What Do Participants Learn?

• Recognize the role that communication professionals play in achieving
  
• organizational goals as demonstrated in assignments and exams.
• Know the structural aspects of the PR industry – specializations, types of jobs,
• agency/corporate life, professionalization
• Understand a variety of research methods
• Demonstrate enhanced research, planning, organizational and decision making skills
  
• Develop planning competencies through case studies analysis, class teamwork and group presentations
• Improve skills in written and oral communication, group work

Who Should Attend?

What Will the Learning Experience Include?

Phase: 1

Introduce

• Comprehensive pre-program activities include:
• Web-based information forms & surveys completed by attendee.
• Direct consultation with the attendee about the expectations.

• During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
• Participants learn from expert trainers who have both academic and business experiences.
• Highly applicable training content & instructive activities for adding depth to training topics.
• **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.

Phase: 2

Explore & Practice

Phase: 3

Apply

• Apply & sustain the learning experience by using this ongoing support:
• To ensure participant has new skills or behavior progress.
• Optional, fee-based mentoring & coaching with the trainer.
• Training materials & additional documents (e-books, pdf files, presentations and articles)

• Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
• Participant's Evaluation
• Trainer's Evaluation

Phase: 4

EVALUATE