Course Description
This online training course will take participants through all the aspects of Marketing. They'll learn the fundamentals of successful marketing, get a complete grounding in the essentials and begin to develop the skills and techniques necessary to become a marketer who can help their company develop a marketing orientation and many other skills
What Do Participants Learn?
- Define the nature and concept of marketing in a competitive environment.
- Understand the process of planning for marketing activities.
- Apply the techniques used in assessing market opportunities.
- Generate information necessary for implementing successful marketing strategies.
- Recognize the implications of the 4Ps in marketing.
Who Should Attend?
- Directors and managers
- Marketing professionals
- Brand makers
- Executives
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
- Understanding Marketing Management and The Process of Strategic Planning
- Market Segmentation
- The Components of Marketing Communication
- Total Product Concept
- Building the Competitive Advantage