Marketing Management

Course Description

This online training course will take participants through all the aspects of Marketing. They'll learn the fundamentals of successful marketing, get a complete grounding in the essentials and begin to develop the skills and techniques necessary to become a marketer who can help their company develop a marketing orientation and many other skills

What Do Participants Learn?

• Define the nature and concept of marketing in a competitive environment.
• Understand the process of planning for marketing activities.
• Apply the techniques used in assessing market opportunities.
• Generate information necessary for implementing successful marketing strategies.
• Recognize the implications of the 4Ps in marketing.

Who Should Attend?

• Directors and managers
• Marketing professionals
• Brand makers
• Executives

What Will the Learning Experience Include?

Phase: 1

Introduce

• Comprehensive pre-program activities include:
• Web-based information forms & surveys completed by attendee.
• Direct consultation with the attendee about the expectations.

• During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
• Participants learn from expert trainers who have both academic and business experiences.
• Highly applicable training content & instructive activities for adding depth to training topics.
• **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.

Phase: 2

Explore & Practice

Phase: 3

Apply

• Apply & sustain the learning experience by using this ongoing support:
• To ensure participant has new skills or behavior progress.
• Optional, fee-based mentoring & coaching with the trainer.
• Training materials & additional documents (e-books, pdf files, presentations and articles)

• Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
• Participant's Evaluation
• Trainer's Evaluation

Phase: 4

EVALUATE