Course Description
In the cave painting’s heyday, people used stories to communicate. Since then, not much has changed. Our ancestors depicted scenes of drinking and dancing, religious rites and burials, hunting scenes, and other moments that captured the essence of their civilization.
What Do Participants Learn?
- The importance of storytelling in the information age
- How left and right brains are engaged by stories
- How stories act as ‘zip files’, carrying information into peoples’ heads
- How to create and find stories
- Idea driven narratives: analogies & allegories
- The principles of storytelling
- Story structure
- Intent and persuasion
- The voice of the storyteller
Who Should Attend?
Anyone who is interested in storytelling.
What Will the Learning Experience Include?
Phase: 1
Introduce
- Comprehensive pre-program activities include:
- Web-based information forms & surveys completed by attendee.
- Direct consultation with the attendee about the expectations.
- During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
- Participants learn from expert trainers who have both academic and business experiences.
- Highly applicable training content & instructive activities for adding depth to training topics.
- **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Phase: 2
Explore & Practice
Phase: 3
Apply
- Apply & sustain the learning experience by using this ongoing support:
- To ensure participant has new skills or behavior progress.
- Optional, fee-based mentoring & coaching with the trainer.
- Training materials & additional documents (e-books, pdf files, presentations and articles)
- Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
- Participant's Evaluation
- Trainer's Evaluation
Phase: 4
EVALUATE
Section One: Everyone Loves a Good Story
- What’s your story?
- Why personal stories matter
- Your storytelling situations at work
Section Two: Making sense of our Business World
- Persuasion and the power of story
- Data storytelling
- Tools to combine stories and data
- Engaging with metaphors
Section Three: Creating a Good Story
- Structuring your story
- Four storytelling techniques
- Choosing the right technique
Section Four: Developing Your Story
- Deciding on your key message
- Developing characters and tension
- Describing emotions and feelings
Section Five: The Storyteller
- Starting a strategic business story
- Developing a coherent narrative
- Using your voice for atmosphere
- Telling your story non-verbally
- Tell your story
- Feedback and action plan