* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
This course is designed to develop key skills in media and journalism. In this course, attendees examine broadcast news for radio and television from a theoretical, philosophical, and practical perspective. attendees analyze and evaluate both the content and the delivery of news. In addition, attendees learn how to report news themselves from beginning to end. They study new media as well as tips and techniques for the media industry.
Additionally, they write broadcast news, with a focus on story development. Lastly, they examine ethical standards in journalism related to broadcast news.
What Do Participants Learn?
After completing this course you will be able to:
Identify various theoretical, philosophical, and practical approaches to broadcast news writing. Write news stories about various cultures, local, national and global issues for radio and television.
Develop broadcast news delivery techniques for radio and television.
Analyze news articles and broadcast news stories as both gatherers and consumers.
Evaluate broadcast news delivery.
Produce broadcast news segments for major student news production Apply ethical standards in journalism.
Who Should Attend?
This course is taught at an introductory level. It is ideal if you are new to journalism and want to develop your understanding and build confidence across a variety of key media skills. Areas: General Studies A.A. with Area of Concentration in Communication/Public Relations and Journalism, Media.
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
What is News?
Intrinsic factors that determine news value - what is “newsworthy''?
External factors that affect news presentation
Characteristics of Good News Reporting and Writing
The journalists’ secret weapon to drive audience interest.
Putting it into practice with your own broadcast story script.
Researching & developing stories, and why branding matters.
"Angles", headlines & audience.
How do editors/commissioners select stories to cover?
What makes a great feature?
Legal and ethical issues in broadcasting (basic introduction to media laws, such as contempt, privacy, defamation, copyright etc.) and journalism codes of conduct: Analysing risky "real-life" scenarios.