This course will put great emphasis on the importance for an organization to understand how every marketing dollar is being spent and what benefits their marketing campaigns are providing. Delegates will learn that by tracking their marketing Return on Investment (ROI), their companies/ organizations would be able to evaluate the effectiveness of their marketing plan and make specific changes to improve their marketing initiatives.
Describe relevant ways of measuring marketing ROI
List the necessary elements of a Marketing Plan
Assess and measure each marketing activity to maximize sales and minimize costs
Explain how Market Segmentation and Customer Lifetime Value can be used to increase marketing ROI
Discuss the types of social media marketing options and list the advantages, disadvantages, and limitations of each one.
Who Should Attend?
Directors and managers
Those who would like to develop and enhance their marketing skills
Day One: Principles and Best Practices for Measuring Marketing ROI
Benefits of measuring marketing ROI
Assessing your organization’s marketing ROI culture
Case study: How Leading Companies Assess Marketing ROI
Necessary elements in developing a Marketing Plan
Key components to measure marketing ROI
Implementation considerations / Control to achieve effectiveness
Day Two: Strategies for Measuring Marketing Performance
Marketing Plan budget considerations
How to incorporate ROI measurement into the budgeting process