This course will take you through all the aspects of Marketing. you’ll learn the fundamentals of successful marketing. You’ll get a complete grounding in the essentials and begin to develop the skills and techniques necessary to become a marketer who can help your company develop a marketing orientation and many other skills
Define the nature and concept of marketing in a competitive environment.
Understand the process of planning for marketing activities.
Apply the techniques used in assessing market opportunities.
Generate information necessary for implementing successful marketing strategies.
Recognize the implications of the 4Ps in marketing.
Who Should Attend?
Directors and managers
Those who would like to develop and enhance their marketing skills
Day One: Understanding Marketing Management and The Process of Strategic Planning
The Aims of Marketing
Core Marketing Concepts
The Process of Strategic Planning in Marketing
The Marketing Environment
Objectives and Goals
Strategic Alternatives (SWOT, TOWS)
Fitting Strategies with the Overall Marketing Plan
Day Two: Market Segmentation
Market Segmentation Defined
The Benefits of Market Segmentation
Steps in Market Segmentation
Market Targeting and Product Positioning
Day Three: The Components of Marketing Communication
Types of Promotional Objectives
Steps in Creating an Advertising Campaign
Advantages and Disadvantages of Various MARCOMS Types
Evaluating Promotional Campaigns
Day Four: Total Product Concept
The Product Life Cycle (PLC) Concept
Marketing Strategies and Objectives across the PLC
Day Five: Building the Competitive Advantage
Superior Product or Service
Sustaining Competitive Advantage
NOT INTERESTED IN THIS COURSE?
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