* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
Retail management is a field that involves supervising the sale of products and is closely related to other economic areas such as international business, marketing, advertising, consumer science, logistics, operations management, and more.
Equipping you with a combination of specific retail-industry knowledge and essential management skills, this comprehensive course provides you with a thorough knowledge of Retail Management.
What Do Participants Learn?
Understand Customer Behavior In A Retail Environment.
Develop Successful Sales Plans To Grow Store Profitability
Produce A Positive Shopping Experience.
Use Proper Merchandising And Promotional Strategies To Improve Sales Performance And Customer Loyalty.
Who Should Attend?
Senior retail managers who want to discover the various traits of successful retail management through actual case studies and industry best practices that showcase the required skills and strategies.
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Section One: Retail Strategies
The 5 Dimensions of a Retail Strategy
The EST Model: Achieving Strategic Positioning
Assessing Strengths and Weaknesses for Better Positioning
Retail Leadership Guidelines
The Components of Retail Business Intelligence
Business Intelligence and Retail Operations
Section Two: Sales Performance Metrics
Critical Performance Questions
What to Measure and When?
15 Key Retail Metrics
The Strategic Profit Model (DuPont Analysis)
Section Three: Retail Sales Management and Coaching