Market Driving Strategies

Course Description

It is essential to be flexible and ready to reboot your strategy to grow business in today's volatile, uncertain environment, where fast-moving technologies, demographics, trade, and globalization bring new threats and opportunities.

This training course on strategic management aims to provide you all the necessary information needed to lead your company in the ever-changing world.

What Do Participants Learn?

• Gain The Frameworks, Skills, And Knowledge To Deliver Long-term, Market-driving Strategies In And Beyond Saturated Marketplaces.
• Lead Breakthrough Innovations, Fostering An Environment Where Ideas Flourish, Recognizing Your Current Commercial Boundaries And Exploring How To Overcome Them.
• Think Differently: Develop Your Ability To Energize Creativity In Your Business.
• Discover How To Differentiate Your Products, Services, And Brands.
• Break New Ground In Products, Services, And Industries To Enter And Dominate Emerging Or Untapped Markets.
• Build New Market Capabilities, Leveraging Resources From Inside And Outside Your Firm.
• Identify And Articulate Latent Customer Needs, Socioeconomic Trends And Technological Developments Leading To Opportunities To Reshape Your Industry

Who Should Attend?

• Product, Portfolio And General Managers
  
• Senior Marketing Practitioners
• Ceos And Managing Directors
• Sales And Business
• Development Managers
• Pricing Specialists
• Leaders Of Dynamic Companies

What Will the Learning Experience Include?

Phase: 1

Introduce

• Comprehensive pre-program activities include:
• Web-based information forms & surveys completed by attendee.
• Direct consultation with the attendee about the expectations.

• During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
• Participants learn from expert trainers who have both academic and business experiences.
• Highly applicable training content & instructive activities for adding depth to training topics.
• **A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.

Phase: 2

Explore & Practice

Phase: 3

Apply

• Apply & sustain the learning experience by using this ongoing support:
• To ensure participant has new skills or behavior progress.
• Optional, fee-based mentoring & coaching with the trainer.
• Training materials & additional documents (e-books, pdf files, presentations and articles)

• Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
• Participant's Evaluation
• Trainer's Evaluation

Phase: 4

EVALUATE