* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
This 5-day online course covers the essential concepts, ideas, and formulas to be mastered within the hospitality industry including leadership, finance, income statements, balance sheets, services marketing, organizational behavior, change management and facilities managementç. Each chapter has a theory and practical information, giving attendees practical insight into the everyday realities of the hospitality industry through case studies that show how theories are applied to a range of relevant scenarios.
What Do Participants Learn?
Identify distinguishing differences between managing your team and leading within your organization
Develop a process framework for leading change initiatives
Review financial reporting process and standards
Describe the main reasons for budgeting and long-term business planning
Explain processes for hospitality mergers and acquisitions
Analyze your firm’s marketing approach and make strategic decisions on how to optimize your team’s efforts
Target your consumers at the right time and through the right channels
Understand organizational structure and how to manage it
To manage the physical location of a hotel or restaurant and work effectively with the engineering and maintenance department.
Who Should Attend?
Conference center manager
Public house manager
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Section One: Hospitality Leadership and Effectiveness
Becoming a Strategic Leader
Leading Strategic Change Initiatives
Practicing Servant Leadership
Leading With Credibility
Leading Collaborative Teams
Leading Across Cultures
Section Two: Hospitality Finance and Performance Management
Introduction to finance
Financial Analysis Statements
Liabilities and shareholders’ equity
Cash flow analysis
Liquidity and solvency analysis
Costs and decision-making
Budgeting & Forecasting
Section Three: Services Marketing in a Digital Age
Customer Research in the digital age
Customer Segmentation digital age
Customer Lifetime Value
Service experience and Recovery
Developing a Service Strategy and Managing the Brand
Customer participation and service pricing
Customer relationship management
Service innovation in digital age
Developing an Integrated Marketing Communications Strategy for Services
Section Four: Organizational Behavior and Change Management
What Is Organizational Behavior?
Management Influences: Shaping And Controlling Behavior At Work
Strategy And Structure
Leadership Development Designing Organizational Structures
Communicating In Teams And Organizations
Power And Influence
Conflict And Negotiation
Change Management And Cultural Transformation
Section Five: Design and Facilities Management
The Role of Facilities in the Hospitality Industry;
Costs Associated with Hospitality Facilities;
The Impact of Facility Design on Facility Management;