* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.
This course helps those people who are organizing and planning an event – it can be an in-house event or a commercial event. The impact of a successful event on a company can be profound. The impact of a poorly organized event so negative that it pulls resources away from real work in dealing with the aftermath. No matter what, this course will fully support your objective of helping to deliver an effective event.
What Do Participants Learn?
Use A Standardized Events Planning And Management Process
Deal With The Pitfalls And Ways To Overcome Them In Planning Your Events
Deal With The Financial And Legal Implications Of Holding Events Wherever They Are Held
Use Social Media And Extensive Communication Networks To Communicate To Your Audience
Apply A Consistent Approach To Developing Events
Who Should Attend?
Event Management Professionals
Administrative Support Staff Working In An Events Company Or Department
Those From Various Public Or Private Companies
Those Who Want To Enter The Events Management World
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Section One: The Basics Of Events Management
What Is Events Management? Why Do Some Events Fail?
Establishing The Event – Ensuring It Is Viable
Liaising With The Client And Key Stakeholders
Ensuring You Have Clear Roles For All Those Involved In The Event
The Top Qualities Of Successful Events Management
Flexibility – What It Means And How To Be Flexible
Section Two: Setting Up The Event To Succeed
Developing Agreed Objectives For The Event
Agreeing Your Outcomes? What Does A Successful Event Look Like?
Dealing With Risk And Uncertainty In Your Events
Developing The Team – Ensuring You Have A Strong Team Around You
People Skills – How To Develop Your People Skills
Section Three: Event Planning
Developing Your Plan For The Event Including Marketing
Working Effectively With Suppliers And Your Key Stakeholders
Delegating Effectively For Success
Communicating The Event Successfully – But How?
Establishing A Clear Monitoring Process For Your Event
Organization Skills – How To Be Organized And Effective
Section Four: Developing A Lessons Learned Approach
Building On Your Successes And Your Areas For Improvement!
Creating A Learning Culture
Briefing & Meeting Skills
Event Finance Including Trying To Obtain Event Sponsorship
The Legal Issues You May Face
Passion – What Is It, What Does It Look Like And How Can You Get It
Section Five: The Day Of The Event
Having A Run Through – Pre-event
The Event Checklist – What Is On Your Checklist?
Time Management – Some Tips For Effective Time Management
Having A Post-event Review Process
Formally Closing The Event, Learning And Moving On To The Next Event