There are many individuals who are entrepreneur or on way to be one and they want to be their own boss. They see no long range security in working for someone else, and feel that their potential income will always be limited as an employee. So here lies a path which is franchising; franchising offers these individuals an opportunity to break free & own their own business whilst at the same time minimizing the risk that is inherent in opening an entirely new business from scratch.
Similarly, franchising can be an extremely effective and profitable way to grow a business. It is the true definition of scale. Allowing others to prosper using a proven business model while effectively building and developing a larger brand with economies of scale and wider influence allows all parties to be successful. Therefore, for a company with a product or service to sell, franchising provides an excellent opportunity for rapid expansion without an enormous outlay of capital. It is a distribution system that allows a business to conserve capital, and at the same time achieve fast market penetration making it a very attractive proposition to most business owners.
This course is all about how to franchise your business and expand your brand nationally across your country / territory. There are many business owners out there who wish to expand, and this course looks at franchising as the vehicle to make this happen.
After the training participants will be able to:
Learn the fundamentals, importance and trend of franchising.
Understand the relative advantages, disadvantages and legal issues of buying and selling a franchise
Know the reasons to franchising and the steps to begin your research
How to investigate your franchising options and evaluate cost-benefit analysis of franchising
Know the Rules, Costs and Guidelines to Franchising and also Types of franchises and Investment Required.
How to Market and Sell Franchises
Some important Opportunities to Franchising
Who Should Attend?
Professionals who want to buy / sell a franchise
Day 1: An Introduction to Franchising
What is Franchise and Franchising?
Top Franchise Trends for 2012.
What are common franchise terms?
What makes a business Franchisable?
What are the alternatives to franchising?
Types of Franchise Arrangements
The advantages and disadvantages of owning / buying a franchise?
What are the legal issues in franchising?
Day 2: Beginning Your Search
Why should you consider franchising?
What are your options when you begin your business?
How do you investigate your options?
How do you investigate a franchise?
What are your criteria for selecting a franchise?
Case Study: Humble Beginnings of Some Successful Franchises. i.e. Baskin Robbins, Pizza Hut, Holiday Inn, Subway
Day 3: Navigating the Paper Trail
Steps to Franchise your company?
Key subjects in the franchise agreement?
The key items in the Disclosure Document (UFOC)?
Important financial statements for Franchising
The Rules, Costs and Guidelines to Franchising.
Types of Franchises and Investment Required.
Where can you get help?
Day 4: How to Market and Sell Franchises
Who is the target audience for your franchise?
Selecting the Right Franchisee
Evaluation and Application Process
Goals / Budget
Five Good Reasons
What to do with the Leads?
Managing Franchise lead generation for a franchise model
Day 5: Some Opportunities to Franchising
Questions to Ask Franchise Company Executives
How NOT to Talk to Franchise Company Executives
The World of Mobile Franchise Opportunities
Franchise Machines: DVD Kiosks, ATMs, Photo Booths, Vending
Work-At-Home Franchises: Real Opportunities or Scams?
Training Summary – Final Notes and Discussion
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