Do you have a business idea, but you’re not sure if it’s going to worth and work? Or maybe you know you want to be an entrepreneur, but you’re not sure where to start? This business course is for anyone aspiring to be an entrepreneur – regardless of the industry or type of venture you might have in mind.
This intensive course for entrepreneurship will provide you with inspiration to explore an entrepreneurial path and tools to overcome the initial challenges of building a business. You’ll learn how to unlock your creativity and innovation to help you generate more and better entrepreneurial ideas. Furthermore, you will be able to understand and identify how you can bring it all together in a capstone activity designed to help you evaluate the entrepreneurial opportunity you have identified. You’ll also explore some of the myths and key facts about entrepreneurship, and find out what it takes to be an entrepreneur so that you can conduct your own self-assessment and identify priorities for your own growth as an entrepreneur.
This training course offers an overview of the guiding principles that underpin the entrepreneurial process, providing you with practical tips and grounded theory to evaluate your entrepreneurial opportunity, team and resources.
Explore and illustrate the range of venture types that might be considered entrepreneurial.
Evaluate entrepreneurial opportunities based on research of characteristics of exceptional opportunities
Defining your goals as an entrepreneur and start-ups
Determine and assess the key aspects of an entrepreneurial mindset.
Examine personal pre-existing ideas and assumptions about innovation and entrepreneurship, and see how they compare to those of other people
Recognize the main connections between innovation and entrepreneurship and start to isolate a distinctively ‘entrepreneurial’ role in the innovation process.
Examine the different business environments that foster or hinder entrepreneurship.
The fundamentals of successful entrepreneurs, entrepreneurial teams and how entrepreneurs access resources
Who Should Attend?
Self Employed Professionals
Family Business – Owners
Small Business Startups Professionals
Day 1: Defining And Scoping Of Entrepreneurship
Understanding Entrepreneurship, Entrepreneurial Activity And Enterprise
The Differences Between
Creativity and Innovation
Serial Entrepreneurs and Intrapreneurs
Social Enterprise and Social Entrepreneurs
Different Typology of Entrepreneurship
Lifestyle and Growth Firms
Entrepreneurship in a Corporate or Public Sector Context
Roles and Characteristics Of Micro, Small and Medium-Sized Organisations.
Day 2: Key Aspects of Entrepreneurial Characteristics and Mindset
Personal Characteristics of Entrepreneurs and Small Business Owners
Different Lines of Argument Relating to Characteristics of Entrepreneurs Such
Entrepreneurs Born or Made?
Can Characteristics be Learnt and Adopted by Anyone?
Skills Set of The Entrepreneur: Soft and Hard Skills
Personal Entrepreneurial Tendency
Situational Factors in Personal Context
Personal Motivation And Drivers
Entrepreneurial Team Dynamics
Day 3: Researching and Evaluating the Business Idea
The Importance Of Market Research
Market/Industry Typologies – Life Cycle
Market/Industry Typologies – Concentration
Market/Industry Typologies – Geographic Extent
Estimating your Market Size
Planning for Innovation And Business Idea
What Is your Product?
Identifying your Customers and Target
Competitor Analysis: True Competitors in Price, Location and Quality
Assessing Industry Competitiveness
The Go/No-Go Decision
Case- Study – SOUQ – Amazon of the Middle East
Day 4: How Business Environment Impact Entrepreneurial Venture
Legal Structures Associated with Entrepreneurial Venture
Assessing Business Environment for Entrepreneurship
(PESTLE / SWOT Framework) / Case-Studies
Factors To Consider for Entrepreneurial Venture
Firm Size, Turnover, Profit, Rate of Growth, Innovation, Sustainability And Adaptability
How International Differences Impact Upon Business Start-Up.
The Risks and Uncertainties of Business Start-Up
How Risks can be Reduced and Mitigated.
The Potential Rewards of Business Start-Up.
Day 5: Source of Investment and Financing for Entrepreneurial venture
Creating Value for Yourself and Your Investors
Understanding and Presenting Key Financial Metrics
Financial Risks and Rewards
Discover When to Solicit Investment and how Much you will need to Seek out
Determining Investment Needs
The Opportunities and Trade-Offs Associated With Different Sources of Financing
Defining Key Financing Terms
Calculating the Value Of a Start-Up
Apply the Tools of Valuation to Start-Up Ventures
Discussion, Final Notes and Training Evaluation
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