The roles and responsibilities undertaken by the senior management and marketing department in the real estate development process are examined in detail and it is aimed that participants are qualified in marketing and sales of real estate. In the program, the analysis of trends that affect the sector, project development, production, and sales stages are examined. In these stages, the relationship of the senior management and marketing department with other departments and different disciplines are addressed and it is also aimed to increase the relationship management and planning qualifications of the participants.
In the analysis of trends that affect the sector part of the program, the agenda topics “energy efficiency in buildings” and “sustainability of settlements” will be examined with model practices in the World and their impact on development and marketing activities will be addressed. Thus, it is aimed that the participants have a new vision and awareness towards the sector at the end of the program.
They will realize the importance of anticipating how economic, social and environmental changes shape the needs and expectations of communities and their reflection on the real estate sector in competitive markets.
They will perceive interdisciplinary cooperation process by defining the real estate development process and stages.
They will realize the contribution of interactive work of marketing with other disciplines from the idea stage of real estate projects to project delivery in the success of projects.
They will obtain information about works by means of a field visit to a project.
Who Should Attend?
Those who want to specialize in marketing in the real estate sector
Those who want to work in creating real estate project concept
Those who do real estate appraisal
Those who work in the field of real estate development in real estate investment trust companies, construction companies, and retail sale companies
Owners and employees of real estate agencies
Those who want to make an investment in the real estate sector
Those who want to make a career in the real estate sector
Those who want to follow developments in the real estate sector
Day 1: Conceptual Approaches to Real Estate Development
Conceptual approaches to real estate development projects
and how economic, social and environmental changes shape the needs and expectations of communities and their reflection on the real estate sector
Stakeholder analysis application study in the development of real estate projects
Day 2: Importance of Market Survey in Real Estate
Information regarding market surveys in the process of development of real estate projects
Day 3: Development Process
The Development process of real estate projects
Development of marketing and sales process of real estate projects
Day 4: Real Estate Project
Getting information by visiting the real estate project
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