Today’s organisation exists within a network of external partners. If your organisation is like many we know, you stand to gain more value from the strategic relationships you hold with your suppliers, customers, unions, joint ventures, or alliance partners. Furthermore, strategic relationship management help relationship managers and negotiators change the manner in which they interact with difficult counterparts and improve the results of their working relationships. Your stakeholder mapping and gap analysis will help you tremendously to identify individuals, organizations, and/or groups who share your vision and goals and that could help you meet your business objectives. Therefore, the strategy of connectivity to other people and entities is now crucial for innovation and overall success. Businesses today must propagate connections that provide resources they don’t possess in-house and enable them to move quickly to profit. Conducting business in the twenty‐first century, therefore, requires forming partnerships and strategic alliances—both internally and externally.
This course will enable business professionals to learn the dynamics of building and managing strategic partnership through which organization can achieve its business objective whilst enhancing working relationships which become organizations nonreplicable competitive advantage.
After the training participants will be able to:
Understand the Importance and basics of Partnership and Business Relation
Know the Requirements and characteristics of Effective Partnership
Learn the Importance of communication in partnership and relation and some of the useful communication techniques
Learn what are the Important agreements and contracts for Partnership
Importance, roles, components and PRM Framework and Model of Partner Relationship Management (PRM)
Identify External and Internal Strategic Partners and the need for strategic Partnership Relations and Strategy?
How to establish a strategic partnership and maintain member relationship
Know Partnership Challenges and Evaluation and ways to minimize channel conflicts
Who Should Attend?
Top Management Team
Family Business Owners
Executive Involves in Cross-Company collaborations
Global and Multinational Managers
Day 1: Importance and basics of Partnership and Business Relation
What is a partnership, relationship and its types
Principles of Partnerships
Requirements and characteristics of Effective Partnership
Determine the State of Health of Partnership Relationships
Role of stakeholders in managing Partnership and Relationship
Roles and Functions within Partnerships
Day 2: Cultivating and Improving Partnership
How to start a partnership
How to cultivate Partnership and Partnership Management
Improving work within a partnership: B2B and B2C
Norms and Communication Structures
Important agreements and contracts for Partnership
Case Study: ALCATEL
Day 3: Partnership Relationship Management
Importance of Partner Relationship Management (PRM)
Key Components of PRM
Key roles and related processes and activities in PRM
PRM Framework and Model
The Next Generation: Collaborative PRM
Diagnostic tool: Is your channel configured to leverage the benefits of PRM?
Guidelines for Finding PRM Opportunities and Benefits
Day 4: Managing Internal and External Strategic Relationships
What is Strategic Partnership and Relation?
Identifying External and Internal Strategic Partners
Types of Strategic Partnership and Examples
Why we need strategic Partnership Relations and Strategy?
How to Manage Strategic Partnership?
Strategies for establishing and maintaining member relationship
Case Study: Toyota Strategic Partnership
Day 5: Maintaining and Managing Partnership Relationship
How to Minimize Channel Conflict
Partnership Challenges and Evaluation
Partnership Transitions and Endings
Pre-Agreed Dispute Resolution Procedures
Final Notes and Discussion
NOT INTERESTED IN THIS COURSE?
We always want to improve the quality of our courses. Please select any reasons why you feel this course is inadequate (check all that apply).