This course picks up where Business Writing for Results leaves off: it delves into writing topics more deeply. The participant will have a chance to measure their progress since taking the introductory course, Business Writing for Results. Students will practice their skills with several exercises covering different writing situations.
• Write effective emails, memos, and letters.
• Apply rules for organizing content in a clear and concise manner.
• Manage writing complexity to match the modern business environment.
• Apply advanced structuring techniques that yield a desirable response.
• Identify and talk to the reader’s interests
Who Should Attend
• Who are looking to improve their business writing skills
• All individuals with responsibilities requiring extensive business writing in the form of emails, memos, and letters
Day One: Advanced Techniques for Effective Writing
• Defining Effective Writing
• Understanding the Hallmarks of Effective Communicators
• Elements of Written Communication
• Writing in a Business Context
• Understanding Your Audience
• Setting a Purpose for Your Writing
• Understanding Sources of Miscommunication
Day Two: Organizing Content
• Using Simple and Specific Language to Avoid Confusion
• Using Positive Language
• Applying Rules for Bullet Points
• Maintaining an Impersonal Style
• Avoiding Repetitions
• Using Active Verbs to Promote a Response
Day Three: Logical Sequencing of Ideas
• Building your Key Message
• Organizing the Introduction, Body, and Ending
• Structuring Ideas from the Bottom Up
• Refining the Flow from the Top Down
• Drawing Impeccable Conclusions
• Summarizing Ideas Effectively
Day Four: Adding a Personal Touch to Business Writing
• Organizing Paragraphs Effectively
• Using Varied Sentences
• The 6 Cs of Effective Writing
• Recognizing Clichés and Jargon
• Applying the Gunning Fox Index for Writing Complexity
• Using Visual Aids to Support Text
• Going “The Last Inch”: Proof Reading Your Work
Day Five: Responding to Complex Situations through Writing
• Building Rapport with your Audience
• Managing Expectations: Responding to Bad News
• Managing Expectations: Saying No
• Effectively Handling Difficult Individuals
NOT INTERESTED IN THIS COURSE?
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