* All fees are exclusive of vat ** PREMIUM - Customize your learning experience
Too often, managers treat pricing as a tactical problem. By pricing to cover costs, they undermine profit. By pricing for competitive advantage, they undermine value. In fact, pricing products and services is a strategic challenge that requires insight, analysis, and perspective.
This program introduces senior managers and executives responsible for pricing decisions and approvals to the theory and techniques needed to understand strategic pricing and implement it in their own organization. The program will help you use price to achieve strategic objectives, successfully introduce new products to the market, respond to significant price competition, and achieve prices that reflect the true value of your products.
What Do Participants Learn?
Explore the real financial implications of pricing decisions and when it makes sense to compete on price and when it doesn't.
Learn how to change customers' price perceptions to capture more value and determine which alternatives to price competition are appropriate for your business.
Use pricing to strategically guide a business to long-term profitability, rather than reacting to solve short-term challenges.
Who Should Attend?
Executives of companies who analyze, recommend, or approve pricing decisions
Smaller companies presidents who are introducing new products, facing significant price competition, or failing to achieve prices that reflect the value they deliver.
What Will the Learning Experience Include?
Comprehensive pre-program activities include:
Web-based information forms & surveys completed by attendee.
Direct consultation with the attendee about the expectations.
During the training, participants engage in data, activities, and conversations that lead to insight and knowledge.
Participants learn from expert trainers who have both academic and business experiences.
Highly applicable training content & instructive activities for adding depth to training topics.
**A half-day site visit for integrating the experience & plan next steps. Opportunities to provide connections, ideas & support.
Explore & Practice
Apply & sustain the learning experience by using this ongoing support:
To ensure participant has new skills or behavior progress.
Optional, fee-based mentoring & coaching with the trainer.
Training materials & additional documents (e-books, pdf files, presentations and articles)
Evaluate your training experience by giving us feedbacks and help us to reach our organizational goals.
Section One : Strategic versus Tactical Pricing: Asking the Right Questions