6 Signs of an Engaged Workforce, According to Employees and Supervisors
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6 Signs of an Engaged Workforce, According to Employees and Supervisors
by Shadi Ashi

If you’re a digital marketer and you haven’t yet mastered the art of pay per click in your digital marketing mix, now is the time to rethink your approach. A lot has changed since the early days of pay per click (PPC), and the most successful marketers are putting a renewed focus on digital ad strategies to keep pace with evolving consumer search trends and search engine guidelines. According to a Search Engine Watch report, PPC is a hot ticket these days, with 72 per cent of American businesses saying they plan to beef up their PPC marketing campaigns. And on the consumer side, two-thirds of web shoppers will click on a paid ad if they’re set on buying that type of product. For digital marketers, the strategy comes down to perfecting your targeting, creating innovative content, and knowing how to leverage other digital channels to maximise returns on your marketing investment. Here are four strategies for getting PPC ingrained in your digital marketing mix.


1. Thread Your Messaging Throughout the PPC Lifecycle

If you’re a digital marketer and you haven’t yet mastered the art of pay per click in your digital marketing mix, now is the time to rethink your approach. A lot has changed since the early days of pay per click (PPC), and the most successful marketers are putting a renewed focus on digital ad strategies to keep pace with evolving consumer search trends and search engine guidelines. According to a Search Engine Watch report, PPC is a hot ticket these days, with 72 per cent of American businesses saying they plan to beef up their PPC marketing campaigns. And on the consumer side, two-thirds of web shoppers will click on a paid ad if they’re set on buying that type of product. For digital marketers, the strategy comes down to perfecting your targeting, creating innovative content, and knowing how to leverage other digital channels to maximise returns on your marketing investment. Here are four strategies for getting PPC ingrained in your digital marketing mix.


1. Thread Your Messaging Throughout the PPC Lifecycle

If you’re a digital marketer and you haven’t yet mastered the art of pay per click in your digital marketing mix, now is the time to rethink your approach. A lot has changed since the early days of pay per click (PPC), and the most successful marketers are putting a renewed focus on digital ad strategies to keep pace with evolving consumer search trends and search engine guidelines. According to a Search Engine Watch report, PPC is a hot ticket these days, with 72 per cent of American businesses saying they plan to beef up their PPC marketing campaigns. And on the consumer side, two-thirds of web shoppers will click on a paid ad if they’re set on buying that type of product. For digital marketers, the strategy comes down to perfecting your targeting, creating innovative content, and knowing how to leverage other digital channels to maximise returns on your marketing investment. Here are four strategies for getting PPC ingrained in your digital marketing mix.

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